Understanding Your PPC Campaign Results
Pay per click campaigns are an effective way of driving traffic to your website, but we’d be lying if we said they were simple to set up or understand. In fact, if you’ve been researching paid search campaigns you’ve probably already come across a whole load of jargon.
As part of our role as PPC campaign managers, we help to demystify results and technical data for our clients, so we thought we’d share some of that knowledge here and go over the key terms you should understand when reviewing your PPC campaign results.