Social Media Marketing refers to using social media channels like Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok or others to communicate directly with your existing or desired audience. This can take the form of content posted organically to your company’s feed or business page. It might also take the form of paid social media marketing which focuses on promoted posts and directly targets potential customers.
Effective social media marketing can build awareness of your brand both off and online, helping you stand apart from your competitors and connect directly with your current and future customers.
At Carden Digital, we aim to provide affordable social media marketing packages for small to medium businesses.
Whether you’re a start-up looking to scale, or an established business trying to connect with your audience, there never seems enough hours in the day to dedicate to social media. Therefore, many businesses have a scattershot approach, either hardly posting at all or posting identical content every day to all platforms.
An estimated 67% of adults in the UK use at least one social media platform regularly and many use more than one. Compared to search engines, social networks know far more about their users, meaning the potential for targeting your desired demographic is much higher.
So, whether you’re a social media sceptic or an Insta-addict, if you have a business, you have a lot to gain from investing in a professionally managed social media marketing campaign.
If you’re struggling with utilising your social media to its fullest, Carden Digital’s social media marketing services can help.
We take the time to understand your business and its goals and will work with you to develop a tailored strategy based on:
• Your target customer profile and the platforms they are most likely to be using.
• A posting schedule tailored to reach your audience at the times they are online.
• A ‘brand voice’ that is in-keeping with your company’s tone and also with the type of language your customers will connect with.
• The next steps in the sales funnel after a user interacts with your social posts (for example, directing them to a landing page or newsletter signup).
As an expert social media marketing agency, we have experience in helping businesses of all sizes meet their goals, via organic or paid social.
Effective social media management includes finding the correct balance of promotional material and entertaining content, incorporating search-friendly aspects, using several types of content for maximum engagement, as well as being available and responsive to clients and consumers. A well-designed and well-thought-out strategy is needed for social media success – which is exactly what Carden Digital can provide.
Remember that quality is more important than quantity. If you spam your audience with a daily stream of low-quality content, they will likely unfollow your account. If you have enough compelling content to post daily, there is nothing wrong with doing so, but never post daily content for the sake of it. Generally, we suggest posting twice a week, but our team will work with you to tailor a content strategy and posting schedule which makes sense for your business.
If you would like our help with SEO, Paid Ads, Web Design, Graphic Design, Social Media or any other digital marketing services, then let us know. Fill in the contact form below and one of our friendly team will be in touch shortly.
We can’t wait to hear about your business and how we could help. Our offices are based in Brighton, but we have helped businesses in multiple locations to reach their target audiences.
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