Social Media

About Our Social Media Services

Carden Digital are a digital marketing agency located in Brighton. Our social marketing team can produce great content for a variety of social platforms, and we always tailor our approach to each client’s target audience. We have a track record of increasing engagement and followers for our clients, which in turn helps them increase their public profile and generate more sales.
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Social Media Marketing

Social Media Marketing refers to using social media channels like Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok or others to communicate directly with your existing or desired audience. This can take the form of content posted organically to your company’s feed or business page. It might also take the form of paid social media marketing which focuses on promoted posts and directly targets potential customers.

Effective social media marketing can build awareness of your brand both off and online, helping you stand apart from your competitors and connect directly with your current and future customers.

At Carden Digital, we aim to provide affordable social media marketing packages for small to medium businesses.

Grow Your Business With Social

Whether you’re a start-up looking to scale, or an established business trying to connect with your audience, there never seems enough hours in the day to dedicate to social media. Therefore, many businesses have a scattershot approach, either hardly posting at all or posting identical content every day to all platforms.

An estimated 67% of adults in the UK use at least one social media platform regularly and many use more than one. Compared to search engines, social networks know far more about their users, meaning the potential for targeting your desired demographic is much higher.

So, whether you’re a social media sceptic or an Insta-addict, if you have a business, you have a lot to gain from investing in a professionally managed social media marketing campaign.

two women looking at a laptop with a rack of clothes behind them

‘’Carden Digital provide us with pay per click, search engine optimisation and website hosting services for our small business. The team are super helpful, reply quickly and were fantastic in helping us with a tricky transition when we moved from our previous supplier. I would definitely recommend using them.’’

Madeleine Woodley - Sussex Driveways

‘’We had a great experience with Carden Digital who recently rebuilt our website. The initial consultation was really helpful and they drove the project through from start to finish. Carden Digital were always extremely helpful, pleasant and professional. We are very happy to recommend their services.’’

Ashley Williams - Igloo3

‘’We have used Carden for our IT for over 10 years and have always been pleased with their service and standards. More recently, we have begun working with Carden Digital and have been impressed with their professionalism and speedy responses to our issues. We would happily recommend Carden to any business.’’

Jamie Sunnucks - Levicks Accountants

‘’Carden Digital were a fantastic partner when we decided to update our website. Their support and attention to detail was 10/10. They gave honest feedback on ideas and alternative options, as and when required. We’ve received some brilliant feedback on the new website as well, which is always good to hear.’’

Sam Scanlon - Connect Grp

‘’I needed a website for a new venture but had no idea how to go about it. I am so glad I asked the team at Carden Digital for their help. They were friendly, patient, knowledgeable and full of great ideas. They somehow managed to take my vague thoughts and convert them into an awesome site which promotes my business brilliantly.’’

Jim Cullen - DSE+

‘’Carden Digital have been brilliant from start to finish. They built me a website and I couldn’t be happier with their service and communication. I’ve also used their SEO services and now struggle to keep up with the workload that the website now generates! In short, using Carden Digital was one of the best decisions I’ve made for me and business.’’

Terry Hayward - Get It Built

‘’We have been using both Carden IT Services and Carden Digital for years and they have been great. They have helped us with our servers, completely re-building our website and managing PPC and social campaigns. We have always found the team to be professional and very happy to deal with our enquiries quickly.’’

Zoe & Adam Cobb - Cobb Electrical

‘’Carden Digital quickly worked out what we needed and allowed us the time to reflect on our options, keeping us informed every step of the way during our website build. The team was fantastic, they helped us to evolve as a business and refine our identity. They're extremely knowledgeable and have been instrumental in our business's growth.’’

Nic & Nicole Polden - Angmering Village Greens

Why Choose Our Digital Marketing Services?

I don’t see the point of social media for my business

We never recommend social media for a business that wouldn’t benefit from it. Our team will take into account your industry, your competitors and the demographics of your target market before suggesting a social media campaign. If we don’t think social media is right for you, we might suggest a different digital marketing channel like paid ads, SEO or email marketing instead, if we believe they would be better suited to your business.

We already manage our own social media profiles

That’s great, if you’re running your own social media and it’s successful, then you should definitely continue. But consider whether or not you are getting the maximum return from the time you are spending. How much interaction are you getting on your posts? Are you winning new customers through your social media? If a potential customer looked at your social media and your biggest competitor’s, which would they prefer?

I don’t know which social media platform to use

You should use the social media platform that your ideal market is most active on. For a B2B supplier this might be LinkedIn, but for a fashion brand, it’s more likely to be Instagram. You shouldn’t try and have a presence on every social media platform unless you plan to create custom content for each one. The type of content that performs well on Facebook may not have the same impact on Twitter.

imac screen on desk showing photos and macbook laptop next to it

Social Media Marketing Services

If you’re struggling with utilising your social media to its fullest, Carden Digital’s social media marketing services can help.

We take the time to understand your business and its goals and will work with you to develop a tailored strategy based on:

• Your target customer profile and the platforms they are most likely to be using.
• A posting schedule tailored to reach your audience at the times they are online.
• A ‘brand voice’ that is in-keeping with your company’s tone and also with the type of language your customers will connect with.
• The next steps in the sales funnel after a user interacts with your social posts (for example, directing them to a landing page or newsletter signup).

Organic & Paid Social Media

As an expert social media marketing agency, we have experience in helping businesses of all sizes meet their goals, via organic or paid social.

Organic Social

This refers to any non-paid posts and activity on your social media platforms, including managing your posts, audience interaction and your brand profile. These activities show up on your main feed and cannot be targeted or promoted to specific audiences.

Paid Social

This refers to an activity on a social media platform for which you must pay the platform. This is normally in the form of sponsored/promoted posts. These can be micro-targeted to niche audiences who have already shown an interest in your business or others like it.

several people's hands using mobile phones
six balls with different social media platform for business logos

Social Media Ads Agency: Brighton

Carden Digital is a digital marketing agency specialising in social media ads. We have a team of social media experts who are well-versed in setting up and running effective social media ad campaigns.

We work closely with our clients to develop custom social media ads strategies that drive results. Whether you’re looking to improve brand awareness, generate leads, or drive sales, we can help. Our services include includes Facebook, Instagram and LinkedIn ads.

Ready to start a project? Contact our friendly, expert team.

Frequently Asked Questions

What does social media management include?

Effective social media management includes finding the correct balance of promotional material and entertaining content, incorporating search-friendly aspects, using several types of content for maximum engagement, as well as being available and responsive to clients and consumers. A well-designed and well-thought-out strategy is needed for social media success – which is exactly what Carden Digital can provide.

How often should I post?

Remember that quality is more important than quantity. If you spam your audience with a daily stream of low-quality content, they will likely unfollow your account. If you have enough compelling content to post daily, there is nothing wrong with doing so, but never post daily content for the sake of it. Generally, we suggest posting twice a week, but our team will work with you to tailor a content strategy and posting schedule which makes sense for your business.

View Our Work

Take a look at our social media case studies and success stories

Read Our Latest Articles

All the latest company news and useful blog posts written by our expert team

Contact Us

If you would like our help with SEO, Paid Ads, Web Design, Graphic Design, Social Media or any other digital marketing services, then let us know. Fill in the contact form below and one of our friendly team will be in touch shortly.

    Our Details

    We can’t wait to hear about your business and how we could help. Our offices are based in Brighton, but we have helped businesses in multiple locations to reach their target audiences.

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