Digital Marketing For Construction

About Our Construction Digital Marketing Services  

Carden Digital provides bespoke digital marketing to assist construction firms in excelling online. We enhance your online presence, forge robust customer connections, and elevate your brand image. Our services encompass SEO, social media, website creation, and pay-per-click adverts, all tailor-made for the construction sector. Collaborate with us for a comprehensive digital strategy that places your business at the forefront.

SEO Services for Construction

In the competitive realm of online construction services, visibility on search engines is essential for success. Carden Digital is not just versed in broad digital marketing; we excel as dedicated SEO specialists for construction firms. Understanding the complexities of digital platforms, our team crafts bespoke SEO plans that boost your online presence and drive real sales.

SEO is an essential element of digital marketing for construction services, often being the deciding factor in whether a customer discovers you or your rival. Combining on-page optimisation, authoritative link-building, and technical SEO, Carden Digital propels your business to the forefront of search results. Rely on us to navigate the expansive digital marketplace.

hands typing on laptop with data on screen
PPC specialist's hands working on a mouse and keyboard

Why SEO Services Matter

Most sites’ traffic still comes from organic search rather than paid search.

If Google trusts your site enough to put it near the top of its search results your users instantly find your site more trustworthy

How PPC Helps Your Construction Company

Pay-Per-Click (PPC) ads work fast, putting your company at the top of search pages. With PPC, you can show your ads to people right when they’re looking for building services, making sure they see your company first.

You can also choose who sees your ads, picking people in certain places or who search at certain times, which helps you spend your money wisely. PPC is not just about quick results; it gives you useful information about what your customers like and do. You can use this information to make your ads better, improve your website, and make a stronger plan for advertising your building company online.

Here are more ways PPC for construction can benefit your business:

  • Target users with high ‘commercial intent’ who are likely to buy
  • Narrow your audience to target your ideal customers
  • Gain brand recognition for free from users who see your ad, but don’t click
three people working at SEO agency in brighton

‘’Can I just say that I am very happy with my new site. A big thank you to you and your developers.’’

Julian Dobson - Julian Dobson Solicitors

‘’Carden Digital provide us with pay per click, search engine optimisation and website hosting services for our small business. The team are super helpful, reply quickly and were fantastic in helping us with a tricky transition when we moved from our previous supplier. I would definitely recommend using them.’’

Madeleine Woodley - Sussex Driveways

‘’We had a great experience with Carden Digital who recently rebuilt our website. The initial consultation was really helpful and they drove the project through from start to finish. Carden Digital were always extremely helpful, pleasant and professional. We are very happy to recommend their services.’’

Ashley Williams - Igloo3

‘’We have used Carden for our IT for over 10 years and have always been pleased with their service and standards. More recently, we have begun working with Carden Digital and have been impressed with their professionalism and speedy responses to our issues. We would happily recommend Carden to any business.’’

Jamie Sunnucks - Levicks Accountants

‘’Carden Digital were a fantastic partner when we decided to update our website. Their support and attention to detail was 10/10. They gave honest feedback on ideas and alternative options, as and when required. We’ve received some brilliant feedback on the new website as well, which is always good to hear.’’

Sam Scanlon - Connect Grp

‘’I needed a website for a new venture but had no idea how to go about it. I am so glad I asked the team at Carden Digital for their help. They were friendly, patient, knowledgeable and full of great ideas. They somehow managed to take my vague thoughts and convert them into an awesome site which promotes my business brilliantly.’’

Jim Cullen - DSE+

‘’Carden Digital have been brilliant from start to finish. They built me a website and I couldn’t be happier with their service and communication. I’ve also used their SEO services and now struggle to keep up with the workload that the website now generates! In short, using Carden Digital was one of the best decisions I’ve made for me and business.’’

Terry Hayward - Get It Built

‘’We have been using both Carden IT Services and Carden Digital for years and they have been great. They have helped us with our servers, completely re-building our website and managing PPC and social campaigns. We have always found the team to be professional and very happy to deal with our enquiries quickly.’’

Zoe & Adam Cobb - Cobb Electrical

‘’Carden Digital quickly worked out what we needed and allowed us the time to reflect on our options, keeping us informed every step of the way during our website build. The team was fantastic, they helped us to evolve as a business and refine our identity. They're extremely knowledgeable and have been instrumental in our business's growth.’’

Nic & Nicole Polden - Angmering Village Greens

Why Choose Our Digital Marketing Services?

When I search for my business name on Google, I’m already #1

That’s a great start, but someone would need to know your business exists to be looking for you in the first place. What if they don’t know about your business but are looking for businesses like yours? Does your website show up in #1 if you instead search for some of the products and services you offer? Getting #1 for your business’s name is the easy part. SEO isn’t just about helping people find you online, it also about helping them discover you.

I don’t need SEO right now, we have enough leads at the moment

SEO takes time, so you don’t want to wait until you desperately need leads to start optimising your website. Remember, your competitors might have already started using SEO themselves and if they get a head start, you might soon see their website start to outrank yours on search engines. It's a lot more difficult trying to catch up than it is to lead the way. By optimising your website now, you’re helping improve your future performance.

We don’t need SEO, we get all our work through word of mouth

The first thing someone will do when they hear how great your company is from one of your existing customers is Google you! So, you should ensure that your website shows up when someone searches for your business by name – but why stop there? SEO can help you find customers from outside your immediate network, and while word of mouth leads can eventually run out, there are likely thousands of people online searching for products and services like yours.

Ready to start a project? Contact our friendly, expert team.

Frequently Asked Questions

Do I need both SEO and PPC for my construction business?

While both SEO and PPC have their unique advantages, using them in tandem can offer comprehensive benefits. SEO provides long-term organic visibility, while PPC offers immediate results and targeted reach. Depending on your business goals and budget, a balanced approach can be most effective.

How do you tailor your digital marketing strategies for construction companies?

At Carden Digital, we understand the nuances of the construction industry. We conduct thorough research on industry-specific keywords, competitor analysis, and target audience preferences. Our strategies are then customised to resonate with the construction sector’s unique challenges and opportunities.

How soon can I expect results from your digital marketing services?

The timeline for results can vary based on the specific strategies implemented. While PPC campaigns can offer immediate visibility and leads, SEO efforts might take a few months to show significant organic ranking improvements. However, our team continuously monitors and refines strategies to ensure optimal performance and timely results.

Can social media benefit my electrical business?

Absolutely! Social media is a powerful tool for electricians to engage with customers, showcase their work, and build a strong online reputation. Regular posts, customer reviews, and social media interactions can help build trust and establish relationships with potential and existing customers. 

How do you determine the right keywords for my construction business?

Our team conducts comprehensive keyword research, taking into account industry-specific terms, competitor analysis, and search volume. We aim to identify keywords that not only drive traffic but also align with the services and regions your construction company caters to.

Can I target specific regions or cities with my ads?

Absolutely! Google Ads allows for precise geographic targeting. Whether you want to focus on a specific city, region, or even an area around a particular location, we can tailor your campaigns to reach the audience most relevant to your construction business.

View Our Work

Take a look at our SEO case studies and success stories

Read Our Latest Articles

All the latest company news and useful blog posts written by our expert team

Contact Us

If you would like our help with SEO, Paid Ads, Web Design, Graphic Design, Social Media or any other digital marketing services, then let us know. Fill in the contact form below and one of our friendly team will be in touch shortly.

Our Details

We can’t wait to hear about your business and how we could help. Our offices are based in Brighton, but we have helped businesses in multiple locations to reach their target audiences.

Is email your thing? Use the address below. Prefer to talk? Give us a call.