Paid Advertising

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How To Outperform Your Competitors Online

25 years ago, most businesses had no online presence, you could outperform your competitors simply by just having a website! But today, almost every business has an online presence, whether that’s a website, a Facebook page, or a YouTube channel. This crowded market can make it hard for your business to stand out online. 

One way of standing out is simply to pay for exposure. This includes methods like using PPC ads on Google Search to drive traffic to your website or paying to promote your posts on a platform like Instagram. However, there are some things you can do which can help you outperform your online competitors.

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What Does A PPC Ads Specialist Actually Do?

What Does A PPC Ads Specialist Actually Do? 

If you’ve been researching digital marketing options for your business, you’re probably seeing a lot of talk about PPC. PPC stands for pay per click, and PPC ads can be very effective at driving traffic to your website, helping you gather leads, and promoting your products. But you might be wondering what professional pay per click ads services entail. So, let’s look at what Carden Digital’s PPC specialists do for our clients.

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Tired Of Competitors Running Ads On Searches For Your Business? Try A Brand Campaign 

Have you ever searched your business on Google and seen ads for your competitors show up instead? 

That’s because they’re using your business name as a keyword in their ad campaigns. So, every time someone searches for your business, your competitor is bidding to show their ads at the top of the search results page. This means that even if your business ranks organically number one when people search for its name, your competitors’ ads are still displayed above you.  

online paid advertising vs social media

Paid Search vs Social Media Ads: What’s Right for Your Business?

If you’re looking to start advertising your business online but have a limited amount of budget, you need to be selective about which advertising channels you’re going to invest in. Two of the most popular options are social media advertising and paid search advertising.

When it comes to PPC vs social media ads, there are a lot of factors to consider. In this article, we’re going to cover the key differences between the two methods and discuss why a business would choose one over the other.

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Why You Should Use Your Competitors’ Names As PPC Keywords

Are you running Google Ads for your business? Displaying ads against searches on Google for your brand or the products and services you offer?  

Have you thought about using your competitors’ brand names as keywords as well? By bidding on your competitors’ names, you can appear at the top of searches for them, even if they rank #1 organically

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The Importance Of Conversion Rate Optimisation 

In digital marketing, the conversion rate is the rate at which visitors to your site ‘convert’ into either paying customers or qualified leads. So, if your site had one hundred visitors, and six of them filled out the contact form requesting a call back, your site would have a conversion rate of 6%. 

Conversion rate optimisation refers to all the design changes you would make to your website to increase your conversion rate. Page headings, images and call to action buttons are all examples of things you might adjust to see the effect on your conversion rate. 

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Finding Relevant Keywords For Your Business  

Whether you are building an online ads campaign or optimising your website for search engines, you need to know which keywords you are targeting. Finding the right keywords can save you money on click costs and inform what content should be on your website. In this article we’re going to cover some simple techniques you can use to find relevant keywords and how you can use those keywords in your PPC and SEO campaigns