25 years ago, most businesses had no online presence, you could outperform your competitors simply by just having a website! But today, almost every business has an online presence, whether that’s a website, a Facebook page, or a YouTube channel. This crowded market can make it hard for your business to stand out online.
One way of standing out is simply to pay for exposure. This includes methods like using PPC ads on Google Search to drive traffic to your website or paying to promote your posts on a platform like Instagram. However, there are some things you can do which can help you outperform your online competitors.