Paid Advertising

Maximising ROI with PPC Advertising in Brighton 

Maximising ROI with PPC Advertising in Brighton is essential for businesses looking to boost their online presence and generate profitable results. Pay-Per-Click (PPC) advertising is a digital marketing strategy that allows businesses to display ads on search engines and other online platforms. By strategically targeting keywords and demographics, businesses can reach their desired audience and drive immediate results. In this expert guide, we will explore the benefits of PPC advertising, provide insights into creating successful campaigns, and explain how Carden...

Top Digital Marketing Trends for Brighton Businesses in 2023 

In the fast-paced digital age, keeping up with the latest marketing trends is crucial for Brighton businesses to thrive and succeed. Staying updated with the ever-evolving landscape of digital marketing provides numerous benefits, from driving engagement and conversions to enhancing brand visibility and growth. In this expert guide, we will explore the top digital marketing trends for Brighton businesses in 2023 and shed light on why staying ahead of the curve is essential.

What are the best marketing channels for Brighton based businesses in 2023?

As a business owner in Brighton, you know that standing out in a crowded marketplace is critical for success. Choosing the right marketing channels is an essential part of achieving that goal. With so many options available, it can be challenging to determine which marketing channels will be most effective for your business. In this expert guide, we’ll explore the best marketing channels for Brighton-based businesses in 2023, including the power of content marketing, social media, email marketing, and more.

How To Calculate Your Digital Marketing Budget & Work Out How Much You Need To Spend To Reach Your Goals?

As a small business owner, it’s essential to have a digital marketing budget that aligns with your business objectives. Allocating your marketing resources effectively and efficiently can help you maximise ROI (Return on Investment) and achieve your marketing goals. In this blog, we’ll guide you through the process of calculating your digital marketing spend and provide tips for generating better results from a limited advertising budget.

Why Microsoft Ads Could Be A Great Marketing Channel For Your Company?

Are you looking for an innovative marketing channel to reach your target audience and drive conversions in 2023? Microsoft Ads could be the answer you're looking for. With its powerful search engine advertising capabilities and advanced targeting options, Microsoft Ads has become a popular choice for businesses of all sizes. In this blog, we'll explore the benefits of Microsoft Advertising, potential pitfalls to avoid, and tips for creating effective campaigns.  What Are Microsoft Ads? Microsoft Ads, formerly known as Bing Ads, is...

What Does a Google Ads Consultant Do and How Can They Help Your Business?

Google Ads is a powerful tool for businesses to reach their target audience online. However, creating and managing a successful Google Ads campaign requires knowledge, skills, and experience. This is where a Google Ads consultant comes in. In this article, we will discuss what a Google Ads consultant does, how they can help your business, and how to choose the right consultant for your needs.

How Sussex Businesses Can Generate Leads Using PPC

Pay-per-click (PPC) is a digital marketing strategy that involves placing paid ads on search engines, social media, or other websites to attract potential customers. It is a cost-effective and measurable way of generating leads for businesses, especially in a highly competitive market like East Sussex. Lead generation is crucial for any business looking to increase its customer base and revenue. 

In this article, we will explore eight tips on how Sussex businesses can effectively generate leads through PPC. We will also discuss the long-term benefits of PPC for sustainable lead generation in Sussex businesses. 

At Carden Digital, we provide PPC services to businesses in Sussex, helping them reach their target audience and maximize their return on investment (ROI). Contact us to learn more about our Sussex PPC agency services and book a demo today.

The Biggest Digital Marketing Mistakes Small Businesses Make and How To Avoid Them

Digital marketing is a common part of many small business’s success. However, with the constantly evolving digital landscape, it can be challenging for some small businesses to keep up with the latest trends and strategies. As a result, small business owners often make digital marketing mistakes that can hurt their overall marketing efforts. 

In this blog, we will discuss the biggest digital marketing mistakes small businesses make and how to avoid them.