Social media is a great digital marketing tool for businesses. It’s free to use and can let you connect directly with current and future customers. The latest data shows that over 77% of UK population uses at least one social media platform.
The real question for businesses is not “should we use social media” but instead “which social media should we use”. With several major social platforms, it would take a huge amount of time and effort to create content for each of them. Only the largest companies like Coca Cola can have a presence on every platform. For a small to medium sized business, it’s ideal to focus on one or two platforms which suit your brand’s message.