What are the best marketing channels for Brighton based businesses in 2023?
As a business owner in Brighton, you know that standing out in a crowded marketplace is critical for success. Choosing the right marketing channels is an essential part of achieving that goal. With so many options available, it can be challenging to determine which marketing channels will be most effective for your business. In this expert guide, we’ll explore the best marketing channels for Brighton-based businesses in 2023, including the power of content marketing, social media, email marketing, and more.
Best Marketing Channels for Brighton based businesses in 2023
- Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is a digital marketing strategy that involves optimising a website and its content to increase its visibility and ranking in search engine results pages (SERPs). SEO is a proven and effective way to drive traffic to a website, generate leads, and improve the overall online presence of a business.
SEO drives targeted traffic to a website. By optimising a website for relevant keywords and phrases, businesses can ensure that their website appears in search results for those terms. This means that potential customers who are actively searching for products or services related to those keywords are more likely to find and visit the business’s website.
Optimising your site is a long-term strategy that requires ongoing effort. It involves a range of techniques, including keyword research, on-page optimisation, link building, and content creation. By investing time and resources into these strategies, businesses can improve their website’s ranking in search results and drive more traffic over time.
- Social Media Marketing
Social media marketing is a digital marketing strategy that involves using social media platforms to promote a business’s products or services, build brand awareness, and engage with customers. With billions of users worldwide, social media has become an essential tool for businesses to reach their target audience and achieve their marketing goals.
One of the key benefits of social media marketing is its ability to increase brand awareness. By creating a social media presence and regularly posting high-quality content, businesses can expose their brand to a wider audience and increase their visibility. This can help build trust and credibility with potential customers and improve their perception of the brand.
Different social media platforms have unique features and audiences, so it’s essential to tailor your approach accordingly. To create an effective social media marketing strategy, businesses should first identify their target audience and the platforms they use. They should then create a social media presence that aligns with their brand identity and regularly post high-quality content that resonates with their audience. This can include a mix of promotional content, educational content, and engaging content such as polls and contests.
- Email Marketing
Email marketing is a cost-effective and powerful marketing strategy that involves sending targeted messages to a subscriber list via email. With a high return on investment (ROI), email marketing can be an effective way to build relationships with customers, nurture leads, and drive sales.
Email marketing campaigns should have a clear call-to-action (CTA) that encourages subscribers to take a specific action, such as making a purchase or filling out a form. The CTA should be prominently displayed and should be easy for subscribers to complete.
To optimise email campaigns for success, businesses should also track and analyse their email marketing metrics, such as each message’s open rate, click-through rate, and conversion rate. This allows them to continually refine and improve their approach over time.
- Influencer Marketing
Influencer marketing involves partnering with social media influencers to promote your brand or products. It can be an effective way to reach new audiences, build trust, and generate sales.
In Brighton, there is a thriving influencer community, with many influencers in the fashion, beauty, and lifestyle niches. It’s worth considering influencer marketing as a marketing channel if you run a business operating in these industries or targeting a younger demographic.
When selecting influencers to work with, it’s important to choose those whose audience aligns with your target market and whose content style and values match your brand. It’s also important to establish clear goals and expectations for the partnership, such as the number of posts or the type of content that will be created.
Influencer marketing can be a cost-effective marketing channel, especially for small businesses that may not have large advertising budgets. However, it’s important to ensure that the partnership is disclosed as required by advertising regulations, and that the influencers chosen are reputable and have genuine engagement with their followers.
Emerging Marketing Channels in Brighton
As technology continues to advance, new marketing channels are emerging. These channels can provide opportunities for businesses to stay ahead of the curve and stand out in a crowded marketplace. Here are some emerging marketing channels that Brighton businesses should consider:
- Voice Search Optimisation
Voice search is a technology that enables users to perform search queries by using their voice instead of typing into a search bar. With the rise of smart speakers and digital assistants like Siri, Alexa, and Google Home, voice search has become increasingly popular, and it is projected to continue growing in 2023 and beyond.
Optimising your WordPress website for voice search can help you reach new audiences who prefer using voice commands to interact with technology. To do so, you should start by identifying the most common voice search queries related to your industry or niche. This can involve using tools like Google’s Keyword Planner, AnswerThePublic, or SEMrush to research the questions people are asking related to your content.
Once you have a list of relevant voice search queries, you can start optimising your content to target these queries. This can involve using conversational language and long-tail keywords that match the natural language used in voice searches. It is also important to structure your content in a way that makes it easy for Google’s algorithms to understand and categorise.
- Video Marketing
Video content is highly engaging, and it can be an effective way to showcase products or services in a way that is both visually appealing and informative. With the rise of social media platforms like YouTube and TikTok, businesses now have more opportunities than ever to use video marketing to reach new audiences.
One of the primary benefits of video marketing is its ability to capture and hold the attention of viewers. Unlike other types of content, video marketing allows businesses to convey information in a way that is both visually stimulating and easy to digest. Additionally, videos can help businesses establish a more personal connection with their audience by showcasing their brand’s personality and values.
When creating video content, it is essential to keep in mind the platform you plan to use and the audience you want to reach. YouTube, for example, is a great platform for creating longer-form content that provides in-depth information about your products or services. TikTok, on the other hand, is better suited for short-form, visually engaging content that captures attention quickly.
- Augmented Reality (AR) Marketing
Augmented Reality (AR) is a technology that overlays digital information over the real world, allowing users to interact with digital content in a more immersive and engaging way. AR has become increasingly popular in recent years, and it has the potential to be a powerful tool for businesses looking to showcase their products or services in an interactive way.
One of the main benefits of AR marketing is its ability to create a more engaging and interactive experience for customers. By allowing customers to see and interact with digital versions of products in the real world, businesses can provide a more immersive and memorable experience. This can be particularly effective for businesses selling products that are difficult to showcase in traditional marketing campaigns, such as furniture, home decor, or even cars.
Personalisation is a marketing strategy that involves tailoring messages and experiences to individual customers based on their preferences and behaviour. By using customer data, businesses can create personalised marketing campaigns that resonate with their audience and provide a more relevant and engaging experience.
One of the primary benefits of personalisation is its ability to increase engagement and build loyalty. By tailoring messages and experiences to individual customers, businesses can create a more personal connection with their audience, making them feel valued and understood. This can lead to increased engagement, higher conversion rates, and greater customer loyalty.
Personalisation can take many forms, including personalised email campaigns, targeted advertising, and personalised website experiences. For example, businesses can use customer data to create targeted email campaigns that include product recommendations based on the customer’s purchase history or browsing behaviour. They can also use retargeting advertising to show customers ads for products they have recently viewed or added to their cart.
How Carden Digital can help your business
At Carden Digital, we offer a range of digital marketing services tailored to meet your specific business needs. Our team of experts can help you develop a winning marketing strategy that incorporates the best marketing channels for your business. Whether you need help with content marketing, social media, email marketing, or SEO, we have the experience and track record to help you succeed.
Optimise Your Marketing Strategy with Carden Digital’s Expertise
Choosing the right marketing channels is essential for businesses in Brighton to stand out in a crowded marketplace. By leveraging the best marketing channels for your business, you can reach your target audience effectively, increase visibility and standing out, build brand identity and relationships, and prevent missed opportunities and lost sales. At Carden Digital, we can help you develop a winning marketing strategy that incorporates the best marketing channels for your business. Contact us today to learn more about our digital marketing services and how we can help your business grow.