How Brighton Businesses Can Increase Website Conversions With These Web Design Improvements

How Brighton Businesses Can Increase Website Conversions With These Web Design Improvements

How Brighton Businesses Can Increase Website Conversions With These Web Design Improvements

Web design is a crucial aspect of any business’s online presence, especially for businesses in a competitive city like Brighton. The design of a website can make or break its ability to convert visitors into customers. In this blog, we will explore the importance of web design for Brighton businesses and discuss various web design improvements that can help increase website conversions. From layout to visual elements, we will cover everything businesses need to know to optimise their website for conversions.

The best way to use your website to increase sales, leads, and other business goals is by making sure it’s easy for your prospects to find what they’re looking for.

Why Should a Brighton Business Invest in Web Design?

Web design is a critical aspect of any website’s success. It is one of the biggest factors that determine whether someone stays on your site long enough to make a purchase. Brighton businesses should invest in web design because it is a crucial aspect of their online presence. A well-designed website can help establish a business as a credible and professional, increase sales, leads, and other business goals. 

You need to pay attention to your site’s layout, colour scheme, typography, imagery, and more. A good website design should be visually appealing, easy to navigate, and optimised for conversions. 

Three key elements of web design are… 

  • Brand consistency 
    Maintaining brand consistency is crucial for a website as it helps to establish a clear and recognisable brand identity. This is achieved by aligning all elements of the website, such as its design, messaging, and tone of voice, with the company’s brand. By doing so, the website can reinforce the brand in the minds of visitors and convey a sense of professionalism and reliability. This can result in increased trust and credibility, as well as easier brand recall. Brand consistency also helps to maximise the effectiveness of marketing efforts by ensuring that all messages are consistent and recognisable. In short, brand consistency on a website is essential for building a strong and recognisable brand, which can drive success and growth for a company.
  • Navigation 
    Navigation is an essential aspect of website design because it determines the ease with which users can access the information they seek. Good navigation helps visitors find what they are looking for quickly and efficiently, improving their overall experience on the site. It also helps to organise information in a logical and intuitive manner, making it easier for visitors to understand the structure of the site and find what they need. In addition, effective navigation can improve search engine optimisation by making it easier for search engines to crawl the site and understand its structure.
  • Optimised for conversions 
    Optimising a business website for conversions is important because it helps to turn website visitors into customers. A website that is optimised for conversions is designed with the goal of encouraging visitors to take a specific action, such as making a purchase, filling out a form, or subscribing to a newsletter. This can be achieved through various means, such as creating a clear and compelling call-to-action, simplifying the checkout or signup process, and using persuasive design elements. 

Investing in web design can help a business achieve its online marketing goals and drive growth. According to a study by the Journal of Business Research, a website that is well-designed and optimised for conversions can have a significant impact on a business’s bottom line.  

9 Ways to Improve Website Conversions With Web Design Improvements

If you’re looking to improve website conversions, there are several key web design improvements that you can make. Below, we’ll take a closer look at some of the most important ones: 

  • Personalisation 
    Personalisation can help businesses to create a more engaging and relevant user experience. By personalising elements such as the language, imagery, and content of a website, businesses can increase the likelihood that visitors will engage with their products or services. Personalisation can be achieved through the use of cookies and tracking data, which allow businesses to tailor the user experience based on a visitor’s browsing history. 
  • Performance 
    Website performance is an important aspect of website design, as it can affect the user experience and conversion rate. To improve website performance, businesses should focus on things like fast loading times, minimal errors, and a responsive design. By working with a web developer or a web design agency, businesses can ensure that their website is optimised for performance. 
  • Mobile-Friendly Design 
    With more and more people accessing the internet via mobile devices, it’s essential that businesses have mobile-friendly websites. A mobile-friendly design means that a website can be easily viewed and navigated on a small screen, and that it’s optimised for touch-based navigation. This can include elements such as larger buttons, larger font sizes, and a responsive layout. 
  • Search Engine Optimisation (SEO) 
    SEO is an essential aspect of website design and development, as it helps businesses to improve their visibility in search engine results. By working with a web design agency or an SEO agency, businesses can optimise their website’s content, meta tags, and other elements, to improve their search engine rankings. This can include local search, which helps businesses to be found by customers in their local area.
  • Cross-Selling/Up-Selling 
    Cross-selling is a tactic that businesses can use to increase website conversions. This can involve highlighting related products or services on a website, to encourage visitors to buy more than one item. For example, a clothing store may show a visitor a recommended outfit after they’ve added a dress to their cart.
  • Product/Service Images 
    High-quality images of products and services can help to increase conversions by providing customers with a clear and detailed view of what they’re buying. By working with a web designer, businesses can ensure that their product images are of the highest quality and that they’re optimised for web use.
  • User Experience (UX) 
    The user experience is an essential aspect of website design, as it can affect the conversion rate. By working with a web designer, businesses can ensure that their website is easy to navigate and that it provides a positive user experience. This can include elements such as clear calls to action, persuasive language, and a responsive mobile-friendly design.
  • Clear Calls to Action (CTAs) 
    CTAs are an essential aspect of website design, as they encourage visitors to take the desired action. This can include things like “Buy Now”, “Contact Us”, or “Sign Up”. By working with a web designer, businesses can ensure that their CTAs are prominently displayed and that they’re easy to understand.
  • Testimonials and Reviews 
    Testimonials and reviews can help to increase conversions by providing social proof that a business’s products or services are of high quality. By including testimonials and reviews on a website, businesses can provide potential customers with a sense of trust and credibility. This can be achieved by working with a web designer or a web development agency. 

Need Professional Help Designing Your Website?

In this blog, we discussed the importance of web design for Brighton businesses and how it can help increase website conversions. We covered several key web design improvements such as personalisation, performance, mobile-friendly design, search engine optimisation, cross-sells, product/service images, user experience (UX), clear CTAs, and testimonials and reviews. These improvements can help increase user engagement and ultimately improve conversion rates. 

It is important to note that achieving these website design improvements requires the help of professionals with experience in web design and development, as well as conversion rate optimisation. A good web designer or web development agency can help you create a website that not only looks great, but also performs well and drives conversions. Additionally, hiring a reputable SEO agency can help you improve your local search rankings, which can help bring more traffic to your site. 

As a final thought, it is important to remember that investing in web design and website optimisation is an ongoing process. Your website should be continually updated and improved to reflect the latest design trends and user expectations. If you are interested in learning more about how we can help your Brighton business improve its website design and increase conversions, please feel free to contact us for a free consultation. We would be happy to discuss options and help you create a website that works for your business. 

Dave King

Dave King

Dave King is the Co-Founder and Director of Carden Digital and the wider Carden IT Group. Dave’s background is in IT services, but he has experience across the online space. His love of all things digital lead him to create a digital marketing branch of the business, with a focus on paid advertising, SEO, web development, social media, graphic design and content writing.