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Web Design Trends That Businesses Can’t Ignore In 2023

by Dave King
Website Development
27 November 2023

In the ever-evolving digital landscape, web design trends play a pivotal role in shaping the online presence of businesses. In this expert guide, we will delve into the web design trends that no business can afford to overlook in 2023. From responsive web design to voice search optimisation, these trends are the building blocks of a successful and engaging online presence. So, let’s explore how staying up-to-date with these design trends can help your business thrive in the digital realm.

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How to Improve Your WordPress Website’s Conversion Rate in 2023?

by Dave King
Website Development, Digital Marketing, SEO
14 August 2023

Are you struggling to get the results you want from your WordPress website? Is your conversion rate not where it should be? With so much competition online, it’s essential to maximise your WordPress site’s potential to achieve success. In this guide, we’ll show you how to improve your WordPress website’s conversion rate in 2023 and boost your bottom line. 

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Mastering On-Page SEO for Brighton Websites 

by Dave King
Digital Marketing, SEO, Website Development
24 July 2023

Mastering On-Page SEO for Brighton Websites is essential for maximising your website's potential and staying ahead of the competition in the local market. In this expert guide, we will delve into the definition and importance of On-Page SEO, along with providing valuable insights and strategies to help you boost your rankings, attract local customers, and achieve online success.   Definition and Explanation of On-Page SEO On-Page SEO refers to the practice of optimising various elements within a web page to improve its visibility...

Top Digital Marketing Trends for Brighton Businesses in 2023 

by Dave King
Digital Marketing, Paid Advertising, SEO, Social Media, Website Development
17 July 2023

In the fast-paced digital age, keeping up with the latest marketing trends is crucial for Brighton businesses to thrive and succeed. Staying updated with the ever-evolving landscape of digital marketing provides numerous benefits, from driving engagement and conversions to enhancing brand visibility and growth. In this expert guide, we will explore the top digital marketing trends for Brighton businesses in 2023 and shed light on why staying ahead of the curve is essential.

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The Biggest Digital Marketing Mistakes Small Businesses Make and How To Avoid Them

by Dave King
Digital Marketing, Paid Advertising, Reporting, SEO, Social Media, Website Development
19 April 2023

Digital marketing is a common part of many small business’s success. However, with the constantly evolving digital landscape, it can be challenging for some small businesses to keep up with the latest trends and strategies. As a result, small business owners often make digital marketing mistakes that can hurt their overall marketing efforts. 

In this blog, we will discuss the biggest digital marketing mistakes small businesses make and how to avoid them.

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What Are Website Development Services?

by Misha Begley
Website Development
24 February 2023

Website development services are necessary for any business that wants to establish an online presence and reach a wider audience. A website development agency can help you create a website that is tailored to your specific business needs and goals, and they employ web developers who possess specialised skills and knowledge to design, build, and maintain your website. 

Web development services are provided by website development companies like ours, which employ experts in web design, development, and marketing. These companies keep track of the latest web trends and technologies to create websites that are visually appealing, user-friendly, and optimised for search engines.

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How Brighton Businesses Can Increase Website Conversions With These Web Design Improvements

How Brighton Businesses Can Increase Website Conversions With These Web Design Improvements

by Dave King
Website Development, Digital Marketing, SEO
9 February 2023

Web design is a crucial aspect of any business’s online presence, especially for businesses in a competitive city like Brighton. The design of a website can make or break its ability to convert visitors into customers. In this blog, we will explore the importance of web design for Brighton businesses and discuss various web design improvements that can help increase website conversions. From layout to visual elements, we will cover everything businesses need to know to optimise their website for conversions.

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The Importance Of Conversion Rate Optimisation 

by Dave King
Paid Advertising, Digital Marketing, Website Development
4 April 2022

In digital marketing, the conversion rate is the rate at which visitors to your site ‘convert’ into either paying customers or qualified leads. So, if your site had one hundred visitors, and six of them filled out the contact form requesting a call back, your site would have a conversion rate of 6%. 

Conversion rate optimisation refers to all the design changes you would make to your website to increase your conversion rate. Page headings, images and call to action buttons are all examples of things you might adjust to see the effect on your conversion rate. 

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What Makes A Good Small Business Website

by Dave King
Website Development, Digital Marketing
21 March 2022

A strong, well-designed website is the starting point for your business’s online success. At Carden Digital, we’ve created a number of small business websites for companies that are either just getting started or transitioning from a social media to a web platform. From registering the domain and setting up the hosting, all the way through to advertising the finished website online, we can handle the entire procedure. We design websites which convey your business’s brand and service offering and help you engage with your ideal customer base. 

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