Website Development

What Are Website Development Services & How Can A Website Development Agency Help Grow Your Business?

Website development services are necessary for any business that wants to establish an online presence and reach a wider audience. A website development agency can help you create a website that is tailored to your specific business needs and goals, and they employ web developers who possess specialised skills and knowledge to design, build, and maintain your website. 

Web development services are provided by website development companies like ours, which employ experts in web design, development, and marketing. These companies keep track of the latest web trends and technologies to create websites that are visually appealing, user-friendly, and optimised for search engines.

How Brighton Businesses Can Increase Website Conversions With These Web Design Improvements

How Brighton Businesses Can Increase Website Conversions With These Web Design Improvements

Web design is a crucial aspect of any business’s online presence, especially for businesses in a competitive city like Brighton. The design of a website can make or break its ability to convert visitors into customers. In this blog, we will explore the importance of web design for Brighton businesses and discuss various web design improvements that can help increase website conversions. From layout to visual elements, we will cover everything businesses need to know to optimise their website for conversions.

hand using tablet to fill out a contact form on a website

The Importance Of Conversion Rate Optimisation 

In digital marketing, the conversion rate is the rate at which visitors to your site ‘convert’ into either paying customers or qualified leads. So, if your site had one hundred visitors, and six of them filled out the contact form requesting a call back, your site would have a conversion rate of 6%. 

Conversion rate optimisation refers to all the design changes you would make to your website to increase your conversion rate. Page headings, images and call to action buttons are all examples of things you might adjust to see the effect on your conversion rate. 

man sat at desk using laptop

What Makes A Good Small Business Website

A strong, well-designed website is the starting point for your business’s online success. At Carden Digital, we’ve created a number of small business websites for companies that are either just getting started or transitioning from a social media to a web platform. From registering the domain and setting up the hosting, all the way through to advertising the finished website online, we can handle the entire procedure. We design websites which convey your business’s brand and service offering and help you engage with your ideal customer base. 

woman browsing a website on a laptop

Why Your Website’s Speed Matters And How To Improve It

Despite its huge impact on user experience and search engine rankings, web speed is often overlooked. Do you know how long a user will wait for a webpage to load before giving up and clicking the back button? On average, it takes 2 seconds, and if you’re showing them an ad, you probably have an even smaller margin to load your web page before the user gets bored. 

Typing on a laptop with a padlock symbol

How To Secure a Website – A Complete Guide

Website security is vital. Many businesses focus all their efforts and budget on their site speed and their search engine optimisation efforts, which are both valuable but it’s important to ensure that your website is secure from online threats as well. In this article we are going to go over the reasons why web security is important and what some of the most common threats are. We’re also going to give you a step-by-step guide to securing your website because we believe that when it comes to the internet no one is secure until everyone is secure.

Ecommerce website on a laptop

Functional Web Design – What’s The Cost?

Many of the small businesses we speak to are worried that developing a website will be prohibitively expensive – but it doesn’t have to be!

But that doesn’t mean you should go for the cheapest option available just because you’re trying to save money. A badly designed or broken website will do more damage to your brand than not having one at all.

The best way to save money on a website is to get it right the first time, otherwise you’ll end up paying someone to do it on the cheap and then paying someone else to fix it.