Digital Marketing

local SEO Brighton Map

The Guide To Local SEO For Brighton Businesses – How To Get More Customers in Brighton

Brighton is an incredibly competitive city, so businesses need to be able to stand out from the competition to be discovered. Perfecting your local SEO strategy can help you find new customers in the Brighton area. Every business needs an online presence and if you have an online presence, you should make sure it is optimised for discovery on search engines. Local SEO can help customers discover your business online and an make them more likely to visit your premises in-person and make a purchase.

Google alert fire alarm

Want To Know What People Are Saying About Your Business? Set Up Google Alerts 

Feedback from customers is important, whether that’s good feedback or bad feedback, there’s always something to learn from it. But we all know that waiting reviews or trying to get a customer to fill out a survey can be frustrating. 

The truth is, people are probably already talking about your business online, they just might not be doing it in the places you are looking. One way of checking what people are saying about you online is to use a Google Alert.

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How To Outperform Your Competitors Online

25 years ago, most businesses had no online presence, you could outperform your competitors simply by just having a website! But today, almost every business has an online presence, whether that’s a website, a Facebook page, or a YouTube channel. This crowded market can make it hard for your business to stand out online. 

One way of standing out is simply to pay for exposure. This includes methods like using PPC ads on Google Search to drive traffic to your website or paying to promote your posts on a platform like Instagram. However, there are some things you can do which can help you outperform your online competitors.

PPC specialist's hands working on a mouse and keyboard

How PPC Works

If you’ve been researching digital marketing options for your business, you’re probably seeing a lot of talk about PPC. PPC stands for pay per click advertising. PPC ads are online advertisements for your business. You pay a small amount each time a user clicks on them and only when they click on them. 

PPC ads differ from other advertising methods because you can track exactly how many people have seen your ad, how many of them clicked on it, and what they did after they interact with your ad. This is thanks to the advanced tracking offered by online ads platforms like Google ads. 

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Tired Of Competitors Running Ads On Searches For Your Business? Try A Brand Campaign 

Have you ever searched your business on Google and seen ads for your competitors show up instead? 

That’s because they’re using your business name as a keyword in their ad campaigns. So, every time someone searches for your business, your competitor is bidding to show their ads at the top of the search results page. This means that even if your business ranks organically number one when people search for its name, your competitors’ ads are still displayed above you.  

online paid advertising vs social media

Paid Search vs Social Media Ads: What’s Right for Your Business?

If you’re looking to start advertising your business online but have a limited amount of budget, you need to be selective about which advertising channels you’re going to invest in. Two of the most popular options are social media advertising and paid search advertising.

When it comes to PPC vs social media ads, there are a lot of factors to consider. In this article, we’re going to cover the key differences between the two methods and discuss why a business would choose one over the other.

white ladder reaching towards red and white target

Why You Should Use Your Competitors’ Names As PPC Keywords

Are you running Google Ads for your business? Displaying ads against searches on Google for your brand or the products and services you offer?  

Have you thought about using your competitors’ brand names as keywords as well? By bidding on your competitors’ names, you can appear at the top of searches for them, even if they rank #1 organically