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Digital Marketing

Key SEO Metrics To Report On To Ensure Your SEO Strategy Is Working In 2023

by Dave King
Digital Marketing, SEO
3 July 2023

Search engine optimisation (SEO) is an essential digital marketing strategy that helps businesses improve their online presence, drive traffic, and increase conversions. As the digital landscape continues to evolve, businesses must stay on top of the latest SEO trends and metrics to ensure their SEO strategy is working effectively in 2023. In this article, we’ll discuss some key SEO metrics to report on and tips to improve your SEO strategy.

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What are the best marketing channels for Brighton based businesses in 2023?

by Dave King
Content Marketing, Digital Marketing, Paid Advertising, SEO, Social Media
9 June 2023

As a business owner in Brighton, you know that standing out in a crowded marketplace is critical for success. Choosing the right marketing channels is an essential part of achieving that goal. With so many options available, it can be challenging to determine which marketing channels will be most effective for your business. In this expert guide, we’ll explore the best marketing channels for Brighton-based businesses in 2023, including the power of content marketing, social media, email marketing, and more.

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How Sussex Businesses Can Generate Leads Using PPC

by Dave King
Digital Marketing, Paid Advertising
12 May 2023

Pay-per-click (PPC) is a digital marketing strategy that involves placing paid ads on search engines, social media, or other websites to attract potential customers. It is a cost-effective and measurable way of generating leads for businesses, especially in a highly competitive market like East Sussex. Lead generation is crucial for any business looking to increase its customer base and revenue. 

In this article, we will explore eight tips on how Sussex businesses can effectively generate leads through PPC. We will also discuss the long-term benefits of PPC for sustainable lead generation in Sussex businesses. 

At Carden Digital, we provide PPC services to businesses in Sussex, helping them reach their target audience and maximise their return on investment (ROI). Contact us to learn more about our Sussex PPC agency services and book a demo today.

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The Biggest Digital Marketing Mistakes Small Businesses Make and How To Avoid Them

by Dave King
Digital Marketing, Paid Advertising, Reporting, SEO, Social Media, Website Development
19 April 2023

Digital marketing is a common part of many small business’s success. However, with the constantly evolving digital landscape, it can be challenging for some small businesses to keep up with the latest trends and strategies. As a result, small business owners often make digital marketing mistakes that can hurt their overall marketing efforts. 

In this blog, we will discuss the biggest digital marketing mistakes small businesses make and how to avoid them.

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digital marketing spelled out in scrabble tiles

The Top 11 Signs It’s Time Your Brighton Business Invested in Digital Marketing

by Dave King
Digital Marketing
17 March 2023

As technology continues to advance and consumer behaviour changes, digital marketing has become an essential part of any successful business’s strategy. This is especially true for Brighton-based businesses, as it is a competitive city for small businesses with very high business rate, meaning they need to be maximising the amount of exposure they are getting and constantly winning new customers. 

Investing in digital marketing can offer many benefits to Brighton businesses, including increased visibility, better customer engagement, and business growth. In this article, we’ll discuss the top 11 signs that it’s time for your Brighton business to invest in digital marketing, and how Carden Digital can help.

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How Brighton Businesses Can Increase Website Conversions With These Web Design Improvements

How Brighton Businesses Can Increase Website Conversions With These Web Design Improvements

by Dave King
Digital Marketing, SEO, Website Development
9 February 2023

Web design is a crucial aspect of any business’s online presence, especially for businesses in a competitive city like Brighton. The design of a website can make or break its ability to convert visitors into customers. In this blog, we will explore the importance of web design for Brighton businesses and discuss various web design improvements that can help increase website conversions. From layout to visual elements, we will cover everything businesses need to know to optimise their website for conversions.

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local SEO Brighton Map

The Guide To Local SEO For Brighton Businesses – How To Get More Customers in Brighton

by Dave King
Digital Marketing, SEO
25 October 2022

Brighton is an incredibly competitive city, so businesses need to be able to stand out from the competition to be discovered. Perfecting your local SEO strategy can help you find new customers in the Brighton area. Every business needs an online presence and if you have an online presence, you should make sure it is optimised for discovery on search engines. Local SEO can help customers discover your business online and an make them more likely to visit your premises in-person and make a purchase.

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Google alert fire alarm

Want To Know What People Are Saying About Your Business? Set Up Google Alerts 

by Dave King
Digital Marketing, SEO
1 August 2022

Feedback from customers is important, whether that’s good feedback or bad feedback, there’s always something to learn from it. But we all know that waiting reviews or trying to get a customer to fill out a survey can be frustrating. 

The truth is, people are probably already talking about your business online, they just might not be doing it in the places you are looking. One way of checking what people are saying about you online is to use a Google Alert.

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yellow rocket taking off among a line of black and white hot air balloons

How To Outperform Your Competitors Online

by Dave King
Digital Marketing, Paid Advertising
18 July 2022

25 years ago, most businesses had no online presence, you could outperform your competitors simply by just having a website! But today, almost every business has an online presence, whether that’s a website, a Facebook page, or a YouTube channel. This crowded market can make it hard for your business to stand out online. 

One way of standing out is simply to pay for exposure. This includes methods like using PPC ads on Google Search to drive traffic to your website or paying to promote your posts on a platform like Instagram. However, there are some things you can do which can help you outperform your online competitors.

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