Content Marketing

Content Marketing Services Brighton

Carden Digital are a content marketing provider based in Brighton. We are the digital services division of the larger Carden IT Group. Our team includes experienced content writers who can craft compelling content, even if you have a business which normally appears hard to write about in an engaging way. Whether it’s blogs, website content, press releases or social media posts – the content we create is always well researched, informative and focused on driving your audience towards converting into paying customers.
hands typing on laptop blurred background

Content Marketing Services

Carden Digital provide high-quality content marketing services for our clients.

Content marketing refers to marketing activities which involve the creation and distribution of content. This could take the form of a sales letter, a campaign of social media posts, an email marketing campaign, an online quiz and pretty much anything else that one would consider ‘content’.

If your business already has a ‘house style’, we can create content which matches it. If this is your first foray into content marketing, we can work with you to find the message, tone and style which best suits your business.

Content Marketing Materials

Each of our clients is different, with their own aims, budgets, and timescales. Whatever your business’s goal is, our content marketing plans help you achieve it.

Our talented content writers can create copy for a variety of marketing materials:

Articles

Newsletters

Social Media Content

Website Content

Sales Letters

Brochures

Product Descriptions

Scripts

Style Guides

Blogs

SEO content for Websites

Email Marketing Campaigns

hands typing on laptop with phone and cup on desk

‘’Can I just say that I am very happy with my new site. A big thank you to you and your developers.’’

Julian Dobson - Julian Dobson Solicitors

‘’Carden Digital provide us with pay per click, search engine optimisation and website hosting services for our small business. The team are super helpful, reply quickly and were fantastic in helping us with a tricky transition when we moved from our previous supplier. I would definitely recommend using them.’’

Madeleine Woodley - Sussex Driveways

‘’We had a great experience with Carden Digital who recently rebuilt our website. The initial consultation was really helpful and they drove the project through from start to finish. Carden Digital were always extremely helpful, pleasant and professional. We are very happy to recommend their services.’’

Ashley Williams - Igloo3

‘’We have used Carden for our IT for over 10 years and have always been pleased with their service and standards. More recently, we have begun working with Carden Digital and have been impressed with their professionalism and speedy responses to our issues. We would happily recommend Carden to any business.’’

Jamie Sunnucks - Levicks Accountants

‘’Carden Digital were a fantastic partner when we decided to update our website. Their support and attention to detail was 10/10. They gave honest feedback on ideas and alternative options, as and when required. We’ve received some brilliant feedback on the new website as well, which is always good to hear.’’

Sam Scanlon - Connect Grp

‘’I needed a website for a new venture but had no idea how to go about it. I am so glad I asked the team at Carden Digital for their help. They were friendly, patient, knowledgeable and full of great ideas. They somehow managed to take my vague thoughts and convert them into an awesome site which promotes my business brilliantly.’’

Jim Cullen - DSE+

‘’Carden Digital have been brilliant from start to finish. They built me a website and I couldn’t be happier with their service and communication. I’ve also used their SEO services and now struggle to keep up with the workload that the website now generates! In short, using Carden Digital was one of the best decisions I’ve made for me and business.’’

Terry Hayward - Get It Built

‘’We have been using both Carden IT Services and Carden Digital for years and they have been great. They have helped us with our servers, completely re-building our website and managing PPC and social campaigns. We have always found the team to be professional and very happy to deal with our enquiries quickly.’’

Zoe & Adam Cobb - Cobb Electrical

‘’Carden Digital quickly worked out what we needed and allowed us the time to reflect on our options, keeping us informed every step of the way during our website build. The team was fantastic, they helped us to evolve as a business and refine our identity. They're extremely knowledgeable and have been instrumental in our business's growth.’’

Nic & Nicole Polden - Angmering Village Greens

Why Choose Our Digital Marketing Services?

I don’t have time to supply the content for a content marketing campaign

How much you want to contribute is up to you and will likely be dependent on your availability. If you don’t have time to contribute much, our content writers can have a quick call with you to discuss some ideas and bullet points you’d like to address, and then we can research and create content ourselves for you to approve.

I’ve already got content on my website

Content marketing isn’t about changing the core content of your website. It’s more about creating content under the name of your business and then distributing that on channels where it can be found by prospective customers. This might include blogging, guest posting on other websites, giving interviews or creating e-books, for example.

I’m worried the content will be generic and won’t sound like me

Capturing the 'brand voice' of a business we work with is very important. Generic content isn’t interesting to read, and even less fun to write. We work carefully with you to find what makes your brand, and your style of content unique and work to create custom content marketing which matches your voice.

hands holding tablet with coffee cup

Blogging for SEO

Content is key when it comes to ranking in search engines. Well-researched, informative and up-to-date content keeps your site’s users engaged and demonstrates your authority on your subject area to search engines like Google and Bing.

One way of keeping your website ‘fresh’ with new content, is to have a regularly updated blog. We can conduct in-depth keyword research to find the phrases and questions that your potential customers are searching, determining the information they are looking for and then write blogs and articles for your website which provide that information to them.

Email Marketing Campaigns

Email marketing has changed the way brands communicate with their customers. When executed correctly, an email marketing campaign creates an optimised sales funnel to generate repeat business from engaged customers. If you already have an established mailing list, don’t let it just sit there! Email marketing is an excellent way of communicating news, offers and deals to your existing audience.

We work with you to build an email marketing schedule. Our content writers and graphic designers will build engaging, mobile-optimised emails to promote your products and services.

All our email marketing efforts are expertly tracked and monitored, so you’ll always know how many people opened each email and how many of those went on to complete a purchase. This helps you to see the efficacy of the campaign first-hand and easily calculate its ROI.

phone with new message on top of laptop keyboard
Ready to start a project? Contact our friendly, expert team.

Frequently Asked Questions

What are the benefits of content marketing?

Content marketing helps demonstrate the three most important factors in SEO – expertise, authority and trust. High-quality content related to your business should indicate all three of these factors which will impress potential customers and send positive signals to search engine algorithms.

Why should I give away valuable knowledge for free?

It is important to show your expertise and your authority in your field to build trust. As a real-world example; it’s unlikely that you would by a cookbook from a celebrity chef, or makeup endorsed by an influencer, if they had not already proven their expertise to you.

View Our Work

Take a look at our content marketing case studies and success stories

Read Our Latest Articles

All the latest company news and useful blog posts written by our expert team

Contact Us

If you would like our help with SEO, Paid Ads, Web Design, Graphic Design, Social Media or any other digital marketing services, then let us know. Fill in the contact form below and one of our friendly team will be in touch shortly.

    Our Details

    We can’t wait to hear about your business and how we could help. Our offices are based in Brighton, but we have helped businesses in multiple locations to reach their target audiences.

    Is email your thing? Use the address below. Prefer to talk? Give us a call.