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Author: Dave King

PPC vs. SEO: Which Strategy is Right for Your Brighton Business?

by Dave King
Digital Marketing
18 September 2023

PPC vs. SEO: Which Strategy is Right for Your Brighton Business? 
Online marketing has become the cornerstone of success for businesses, especially in vibrant cities like Brighton. Two prominent strategies that businesses often contemplate are Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO). Both PPC and SEO have their unique advantages and can significantly impact your business growth. In this expert guide, we will delve into the world of PPC and SEO, helping you make an informed decision about which strategy aligns best with your Brighton business.

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How to Improve Your WordPress Website’s Conversion Rate in 2023?

by Dave King
Digital Marketing, SEO, Website Development
14 August 2023

Are you struggling to get the results you want from your WordPress website? Is your conversion rate not where it should be? With so much competition online, it’s essential to maximize your WordPress site’s potential to achieve success. In this guide, we’ll show you how to improve your WordPress website’s conversion rate in 2023 and boost your bottom line. 

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Maximising ROI with PPC Advertising in Brighton 

by Dave King
Digital Marketing, Paid Advertising
31 July 2023

Maximising ROI with PPC Advertising in Brighton is essential for businesses looking to boost their online presence and generate profitable results. Pay-Per-Click (PPC) advertising is a digital marketing strategy that allows businesses to display ads on search engines and other online platforms. By strategically targeting keywords and demographics, businesses can reach their desired audience and drive immediate results. In this expert guide, we will explore the benefits of PPC advertising, provide insights into creating successful campaigns, and explain how Carden...

Mastering On-Page SEO for Brighton Websites 

by Dave King
Digital Marketing, SEO, Website Development
24 July 2023

Mastering On-Page SEO for Brighton Websites is essential for maximizing your website's potential and staying ahead of the competition in the local market. In this expert guide, we will delve into the definition and importance of On-Page SEO, along with providing valuable insights and strategies to help you boost your rankings, attract local customers, and achieve online success.   Definition and Explanation of On-Page SEO On-Page SEO refers to the practice of optimizing various elements within a web page to improve its visibility...

Top Digital Marketing Trends for Brighton Businesses in 2023 

by Dave King
Digital Marketing, Paid Advertising, SEO, Social Media, Website Development
17 July 2023

In the fast-paced digital age, keeping up with the latest marketing trends is crucial for Brighton businesses to thrive and succeed. Staying updated with the ever-evolving landscape of digital marketing provides numerous benefits, from driving engagement and conversions to enhancing brand visibility and growth. In this expert guide, we will explore the top digital marketing trends for Brighton businesses in 2023 and shed light on why staying ahead of the curve is essential.

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How To Get More Reviews For Your Business & How It Can Help With Your Digital Marketing Efforts?

by Dave King
Digital Marketing, SEO
10 July 2023

The power of customer reviews is undeniable, and they play a significant role in a business's success. Not only do they help build a thriving business with customer feedback, but they also maximise your marketing strategy with social proof. In this ultimate guide, we will discuss how to get more reviews for your business and how it can help with your digital marketing efforts.  10 Effective Methods to Encourage Increased Customer Reviews for Your Business in 2023 Ask customers directly Asking customers directly...

Key SEO Metrics To Report On To Ensure Your SEO Strategy Is Working In 2023

by Dave King
Digital Marketing, SEO
3 July 2023

Search engine optimization (SEO) is an essential digital marketing strategy that helps businesses improve their online presence, drive traffic, and increase conversions. As the digital landscape continues to evolve, businesses must stay on top of the latest SEO trends and metrics to ensure their SEO strategy is working effectively in 2023. In this article, we’ll discuss some key SEO metrics to report on and tips to improve your SEO strategy.

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What are the best marketing channels for Brighton based businesses in 2023?

by Dave King
Content Marketing, Digital Marketing, Paid Advertising, SEO, Social Media
9 June 2023

As a business owner in Brighton, you know that standing out in a crowded marketplace is critical for success. Choosing the right marketing channels is an essential part of achieving that goal. With so many options available, it can be challenging to determine which marketing channels will be most effective for your business. In this expert guide, we’ll explore the best marketing channels for Brighton-based businesses in 2023, including the power of content marketing, social media, email marketing, and more.

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How To Calculate Your Digital Marketing Budget & Work Out How Much You Need To Spend To Reach Your Goals?

by Dave King
Paid Advertising
2 June 2023

As a small business owner, it’s essential to have a digital marketing budget that aligns with your business objectives. Allocating your marketing resources effectively and efficiently can help you maximise ROI (Return on Investment) and achieve your marketing goals. In this blog, we’ll guide you through the process of calculating your digital marketing spend and provide tips for generating better results from a limited advertising budget.

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