At Carden Digital, we are a PPC agency in Brighton that offers a wide range of digital marketing services to clients in the Brighton, Sussex and London areas.
We specialise in both Google and Bing ads, and our services include both search and display formats. We have a team of experienced PPC specialists who will work closely with you to create an effective PPC campaign that meets your specific needs and goals.
In addition, we offer a full range of other digital marketing services, such as SEO, social media marketing, graphic and web design. Contact us today to learn more about how we can help you grow your business online.
Our PPC services enable businesses in Brighton and the surrounding areas to place their services and products in front of people who are actively searching for them.
You see PPC ads almost every time you search for something on Google or Bing. They are the three or four sponsored results at the top of the page above the organic search results. A well-designed PPC campaign will target the users that are most likely to convert to paying customers.
Our Brighton-based PPC specialists base all of their campaign decisions on delivering high value user conversions and not just getting clicks. PPC ads help you:
Reach billions of users at once or micro-target your ideal customers, this includes targeting specific postcodes in Sussex or anywhere in the UK with targeted ads.
Paid social media refers to paying to promote posts on a social media platform. It is an essential part of many business’s marketing campaigns. One of the benefits of paid social media when compared to PPC search ads, is that they provide much more granular targeting options.
Social media platforms have changed their algorithms over time to prioritise local content and content from friends and family. This has made it much harder for brands to make a significant impact through organic means. Therefore, paid social media can be a useful tool to cut through and reach your target audience.
Using the targeting tools on Facebook, we can help you to target promoted posts based on user location, interests, gender, age and many more factors. We can create a paid social strategy specific to your business’s goals. Our Sussex-based paid ads experts can give you estimated audience size and budget for your ad campaign which can be scaled once the ads start to generate a ROI.
Get more from your ad campaigns. As a paid ads agency, we work closely with each of our clients to craft a high-return, data-driven PPC campaign to promote their business. We specialise in Bing and Google Ads management but can adapt our strategy to suit your business’s needs.
Running a PPC or Paid Social campaign successfully is more involved than just creating a few ads and letting them run. Effective campaign management includes maintenance, studying results, updating and refining ad text, adjusting bids and running A/B tests. If all these tasks are not done correctly, then you will not be getting the maximum ROI for your ad spend.
As Brighton-based PPC specialists, we have a variety of enterprise-grade campaign analysis tools to assist us in running the best paid ad campaign for you.
Search engines like Google and Bing have done a lot to streamline their ads systems, but it can still be a time-consuming and confusing process for those unfamiliar with it. At Carden Digital, we leverage our experience and expertise to craft high-return ads campaigns, which we constantly monitor and improve.
• Carry out thorough keyword research
• Write compelling ad copy to attract customers
• Craft a bidding strategy to maximise ROI
• Create high-converting landing pages to drive traffic to
• Provide monthly reports with detailed results and recommendations
This depends on how competitive the keyword you are bidding on is and how relevant your ad and website are to the user’s search. Some businesses might only spend a few pence on each click, other industries (like finance or insurance) can be incredibly competitive and cost upwards of £15 per click.
Google and Bing are two search engines where you can show your ads. Ads can also be displayed across the rest of the internet on any site using Google’s Ad Network. Ads can also be placed on social media sites like Facebook, Twitter and Instagram.
Search ads are shown to users who have searched for keywords related to your products and services. Social ads are show to users who have a set of interests you are targeting. So, for example, a local bike shop might target people who live nearby and who follow pages related to cycling.
Yes, all major online ad platforms allow you to target users in specific areas. You can choose to show your adverts in Brighton, in Sussex, across the UK or even worldwide if you have an international business.
The correct budget will depend on how much competition there is for your target keywords. Before embarking on a PPC campaign, we always conduct a thorough ad spend forecast based on your business, industry, keywords and competitors. This will give you an idea of how much budget you would need to allocate each month and the range of results you could expect.
We offer a sliding scale for our paid ad management packages. Some accounts, like e-commerce stores, require more hands-on time than a lead generation campaign and managing an ad spend of £2000 a day is different from managing one of £20 a day. You can find a breakdown of our paid ads management packages on our pricing page or speak to our team to find out more.
If you would like our help with SEO, Paid Ads, Web Design, Graphic Design, Social Media or any other digital marketing services, then let us know. Fill in the contact form below and one of our friendly team will be in touch shortly.
We can’t wait to hear about your business and how we could help. Our offices are based in Brighton, but we have helped businesses in multiple locations to reach their target audiences.
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