Paid Advertising Agency Brighton

PPC Advertising Brighton

Our PPC services enable businesses in Brighton and the surrounding areas to place their services and products in front of people who are actively searching for them.

You see PPC ads almost every time you search for something on Google or Bing. They are the three or four sponsored results at the top of the page above the organic search results. A well-designed PPC campaign will target the users that are most likely to convert to paying customers.

Our Brighton-based PPC specialists base all of their campaign decisions on delivering high value user conversions and not just getting clicks. PPC ads help you:

Target users with high ‘commercial intent’ who are likely to buy

Narrow your audience to target your ideal customers

Gain brand recognition for free from users who see your ad, but don’t click

Paid Social Media Advertising

Social Media Ads Sussex

Reach billions of users at once or micro-target your ideal customers, this includes targeting specific postcodes in Sussex or anywhere in the UK with targeted ads.

Paid social media refers to paying to promote posts on a social media platform. It is an essential part of many business’s marketing campaigns. One of the benefits of paid social media when compared to PPC search ads, is that they provide much more granular targeting options.

Social media platforms have changed their algorithms over time to prioritise local content and content from friends and family. This has made it much harder for brands to make a significant impact through organic means. Therefore, paid social media can be a useful tool to cut through and reach your target audience.

Using the targeting tools on Facebook, we can help you to target promoted posts based on user location, interests, gender, age and many more factors. We can create a paid social strategy specific to your business’s goals. Our Sussex-based paid ads experts can give you estimated audience size and budget for your ad campaign which can be scaled once the ads start to generate a ROI.

‘’Carden Digital provide us with pay per click, search engine optimisation and website hosting services for our small business. The team are super helpful, reply quickly and were fantastic in helping us with a tricky transition when we moved from our previous supplier. I would definitely recommend using them.’’

Madeleine Woodley - Sussex Driveways

‘’We had a great experience with Carden Digital who recently rebuilt our website. The initial consultation was really helpful and they drove the project through from start to finish. Carden Digital were always extremely helpful, pleasant and professional. We are very happy to recommend their services.’’

Ashley Williams - Igloo3

‘’We have used Carden for our IT for over 10 years and have always been pleased with their service and standards. More recently, we have begun working with Carden Digital and have been impressed with their professionalism and speedy responses to our issues. We would happily recommend Carden to any business.’’

Jamie Sunnucks - Levicks Accountants

‘’Carden Digital were a fantastic partner when we decided to update our website. Their support and attention to detail was 10/10. They gave honest feedback on ideas and alternative options, as and when required. We’ve received some brilliant feedback on the new website as well, which is always good to hear.’’

Sam Scanlon - Connect Grp

‘’I needed a website for a new venture but had no idea how to go about it. I am so glad I asked the team at Carden Digital for their help. They were friendly, patient, knowledgeable and full of great ideas. They somehow managed to take my vague thoughts and convert them into an awesome site which promotes my business brilliantly.’’

Jim Cullen - DSE+

‘’Carden Digital have been brilliant from start to finish. They built me a website and I couldn’t be happier with their service and communication. I’ve also used their SEO services and now struggle to keep up with the workload that the website now generates! In short, using Carden Digital was one of the best decisions I’ve made for me and business.’’

Terry Hayward - Get It Built

‘’We have been using both Carden IT Services and Carden Digital for years and they have been great. They have helped us with our servers, completely re-building our website and managing PPC and social campaigns. We have always found the team to be professional and very happy to deal with our enquiries quickly.’’

Zoe & Adam Cobb - Cobb Electrical

‘’Carden Digital quickly worked out what we needed and allowed us the time to reflect on our options, keeping us informed every step of the way during our website build. The team was fantastic, they helped us to evolve as a business and refine our identity. They're extremely knowledgeable and have been instrumental in our business's growth.’’

Nic & Nicole Polden - Angmering Village Greens

two men looking at laptop and tablet while one takes notes

PPC Management Services Brighton

Get more from your ad campaigns. As a paid ads agency, we work closely with each of our clients to craft a high-return, data-driven PPC campaign to promote their business. We specialise in Bing and Google Ads management but can adapt our strategy to suit your business’s needs.

Running a PPC or Paid Social campaign successfully is more involved than just creating a few ads and letting them run. Effective campaign management includes maintenance, studying results, updating and refining ad text, adjusting bids and running A/B tests. If all these tasks are not done correctly, then you will not be getting the maximum ROI for your ad spend.

As Brighton-based PPC specialists, we have a variety of enterprise-grade campaign analysis tools to assist us in running the best paid ad campaign for you.

How We Can Help

Search engines like Google and Bing have done a lot to streamline their ads systems, but it can still be a time-consuming and confusing process for those unfamiliar with it. At Carden Digital, we leverage our experience and expertise to craft high-return ads campaigns, which we constantly monitor and improve.

As Part of Our PPC Campaign Management We…

• Carry out thorough keyword research

• Write compelling ad copy to attract customers

• Craft a bidding strategy to maximise ROI

• Create high-converting landing pages to drive traffic to

• Provide monthly reports with detailed results and recommendations

conference table to young professionals using laptops, tablets, and phones

Ready to start a project? Contact our friendly, expert team.

GET IN TOUCH

Frequently Asked Questions

How much does each click cost when you use pay-per-click click advertising?

This depends on how competitive the keyword you are bidding on is and how relevant your ad and website are to the user’s search. Some businesses might only spend a few pence on each click, other industries (like finance or insurance) can be incredibly competitive and cost upwards of £15 per click.

Which sites can I display my ads on?

Google and Bing are two search engines where you can show your ads. Ads can also be displayed across the rest of the internet on any site using Google’s Ad Network. Ads can also be placed on social media sites like Facebook, Twitter and Instagram.

Who will see my ads online?

Search ads are shown to users who have searched for keywords related to your products and services. Social ads are show to users who have a set of interests you are targeting. So, for example, a local bike shop might target people who live nearby and who follow pages related to cycling.

Can I target locations outside of Brighton with your pad ads services?

Yes, all major online ad platforms allow you to target users in specific areas. You can choose to show your adverts in Brighton, in Sussex, across the UK or even worldwide if you have an international business.

What budget is recommended for running a paid ads campaign in Sussex?

The correct budget will depend on how much competition there is for your target keywords. Before embarking on a PPC campaign, we always conduct a thorough ad spend forecast based on your business, industry, keywords and competitors. This will give you an idea of how much budget you would need to allocate each month and the range of results you could expect.

How much does a paid ads consultant cost?

We offer a sliding scale for our paid ad management packages. Some accounts, like e-commerce stores, require more hands-on time than a lead generation campaign and managing an ad spend of £2000 a day is different from managing one of £20 a day. You can find a breakdown of our paid ads management packages on our pricing page or speak to our team to find out more.

Contact Us

If you would like our help with SEO, Paid Ads, Web Design, Graphic Design, Social Media or any other digital marketing services, then let us know. Fill in the contact form below and one of our friendly team will be in touch shortly.

Our Details

We can’t wait to hear about your business and how we could help. Our offices are based in Brighton, but we have helped businesses in multiple locations to reach their target audiences.

Is email your thing? Use the address below. Prefer to talk? Give us a call.

Address

Suite 2 Castle House
Sea View Way
Brighton, BN2 6NT

Phone

0808 258 3604

Email

hello@carden.digital