Digital Marketing For eCommerce

About Our eCommerce Digital Marketing Services  

At Carden Digital, we understand the unique challenges and opportunities that eCommerce businesses face in today’s digital landscape. With the rise of online shopping, ensuring that your brand stands out is more essential than ever. Our specialised service in Digital Marketing For eCommerce Companies is tailored to drive traffic, boost sales, and build brand loyalty. By harnessing the power of search engine optimisation, social media advertising, web development, and PPC, we craft bespoke strategies that align with your business goals. Whether you’re a budding online store or a seasoned retailer, Carden Digital is your trusted partner in navigating the digital marketplace.  

SEO Experts for eCommerce Companies

In the dynamic world of online retail, standing out on search engines is critical for success. At Carden Digital, our expertise isn’t just limited to generic digital marketing; we pride ourselves on being seasoned SEO experts for eCommerce companies. Recognising the intricate nuances of eCommerce platforms, our team devises tailored SEO strategies that not only enhance your online visibility but also drive tangible sales.  

As a key facet of digital marketing for eCommerce companies, search engine optimisation can be the difference between a customer finding your product or your competitor’s. With the right mix of on-page optimisation, quality link-building, and technical expertise, Carden Digital works with your eCommerce venture to claim its rightful place atop search results. Trust us to be your guiding light in the vast digital marketplace. 

hands typing on laptop with data on screen
PPC specialist's hands working on a mouse and keyboard

Why SEO Services Matter

Most sites’ traffic still comes from organic search rather than paid search.

If Google trusts your site enough to put it near the top of its search results your users instantly find your site more trustworthy

How PPC Helps Your eCommerce Business

Pay-Per-Click (PPC) is more than just a buzzword in the realm of digital marketing for eCommerce companies. We see it as a vital tool to propel your eCommerce venture forward. When effectively executed, PPC campaigns can direct targeted traffic to your site, ensuring that potential customers actively searching for your products land right on your page. Unlike traditional advertising, where you pay for exposure, with PPC, your eCommerce business only pays when an interested buyer clicks. This ensures cost-effective marketing with a high return on investment.  

As the digital landscape becomes increasingly competitive, utilising the precision of PPC campaigns is essential for eCommerce brands seeking immediate visibility and sales. Let Carden Digital illuminate the path to success for your eCommerce endeavour with our bespoke PPC strategies. 

Here are more ways PPC for eCommerce can benefit your business: 

  • Target users with high ‘commercial intent’ who are likely to buy
  • Narrow your audience to target your ideal customers
  • Gain brand recognition for free from users who see your ad, but don’t click
three people working at SEO agency in brighton

‘’Can I just say that I am very happy with my new site. A big thank you to you and your developers.’’

Julian Dobson - Julian Dobson Solicitors

‘’Carden Digital provide us with pay per click, search engine optimisation and website hosting services for our small business. The team are super helpful, reply quickly and were fantastic in helping us with a tricky transition when we moved from our previous supplier. I would definitely recommend using them.’’

Madeleine Woodley - Sussex Driveways

‘’We had a great experience with Carden Digital who recently rebuilt our website. The initial consultation was really helpful and they drove the project through from start to finish. Carden Digital were always extremely helpful, pleasant and professional. We are very happy to recommend their services.’’

Ashley Williams - Igloo3

‘’We have used Carden for our IT for over 10 years and have always been pleased with their service and standards. More recently, we have begun working with Carden Digital and have been impressed with their professionalism and speedy responses to our issues. We would happily recommend Carden to any business.’’

Jamie Sunnucks - Levicks Accountants

‘’Carden Digital were a fantastic partner when we decided to update our website. Their support and attention to detail was 10/10. They gave honest feedback on ideas and alternative options, as and when required. We’ve received some brilliant feedback on the new website as well, which is always good to hear.’’

Sam Scanlon - Connect Grp

‘’I needed a website for a new venture but had no idea how to go about it. I am so glad I asked the team at Carden Digital for their help. They were friendly, patient, knowledgeable and full of great ideas. They somehow managed to take my vague thoughts and convert them into an awesome site which promotes my business brilliantly.’’

Jim Cullen - DSE+

‘’Carden Digital have been brilliant from start to finish. They built me a website and I couldn’t be happier with their service and communication. I’ve also used their SEO services and now struggle to keep up with the workload that the website now generates! In short, using Carden Digital was one of the best decisions I’ve made for me and business.’’

Terry Hayward - Get It Built

‘’We have been using both Carden IT Services and Carden Digital for years and they have been great. They have helped us with our servers, completely re-building our website and managing PPC and social campaigns. We have always found the team to be professional and very happy to deal with our enquiries quickly.’’

Zoe & Adam Cobb - Cobb Electrical

‘’Carden Digital quickly worked out what we needed and allowed us the time to reflect on our options, keeping us informed every step of the way during our website build. The team was fantastic, they helped us to evolve as a business and refine our identity. They're extremely knowledgeable and have been instrumental in our business's growth.’’

Nic & Nicole Polden - Angmering Village Greens

Why Choose Our Digital Marketing Services?

When I search for my business name on Google, I’m already #1

That’s a great start, but someone would need to know your business exists to be looking for you in the first place. What if they don’t know about your business but are looking for businesses like yours? Does your website show up in #1 if you instead search for some of the products and services you offer? Getting #1 for your business’s name is the easy part. SEO isn’t just about helping people find you online, it also about helping them discover you.

I don’t need SEO right now, we have enough leads at the moment

SEO takes time, so you don’t want to wait until you desperately need leads to start optimising your website. Remember, your competitors might have already started using SEO themselves and if they get a head start, you might soon see their website start to outrank yours on search engines. It's a lot more difficult trying to catch up than it is to lead the way. By optimising your website now, you’re helping improve your future performance.

We don’t need SEO, we get all our work through word of mouth

The first thing someone will do when they hear how great your company is from one of your existing customers is Google you! So, you should ensure that your website shows up when someone searches for your business by name – but why stop there? SEO can help you find customers from outside your immediate network, and while word of mouth leads can eventually run out, there are likely thousands of people online searching for products and services like yours.

Digital Marketing For eCommerce

eCommerce Web Development Solutions 

Nowadays, having a functional, user-friendly website is the cornerstone of success. Carden Digital goes beyond the basics of digital marketing for eCommerce companies by offering bespoke eCommerce web development solutions. A well-designed and developed eCommerce platform does more than showcase your products; it provides an insightful shopping experience, encourages seamless transactions, and builds customer trust.  

With our expert team, we integrate essential digital marketing strategies right into the fabric of your site’s architecture, ensuring it’s not only appealing but also SEO-friendly and primed for PPC campaigns. Allow us to build and design a digital space for your eCommerce business that marries form with function, ensuring you stand out in the bustling online marketplace. 

How Our Google Ads eCommerce Experts Can Help 

Navigating the intricate world of Google Ads can often be daunting, especially in the realm of eCommerce. At Carden Digital, our team specialises in leveraging the full potential of Google Ads for eCommerce companies. Our eCommerce experts tailor campaigns that precisely target your audience, ensuring maximum visibility and conversion rates.  

Through meticulous keyword research, ad copy optimisation, and bid management, we strive to provide the best return on your advertising spend. With the ever-evolving digital landscape, having a dedicated team who understands the distinctions of Google Ads for eCommerce is crucial. Trust Carden Digital to be your beacon, ensuring your brand shines brightly amidst the competitive online market. 

As Part of Our PPC Campaign Management We… 

  • A prominent presence on the search engine results pages (SERPs)
  • eCommerce businesses can set limits on how much they are willing to spend
  • eCommerce businesses can customise their campaigns based on their specific goals
  • Gain a competitive advantage by effectively reaching their target audience 
  • Robust tracking and analytics tools to measure the performance of campaigns
Ready to start a project? Contact our friendly, expert team.

Frequently Asked Questions

What is digital marketing for eCommerce companies?

Digital marketing for eCommerce companies encompasses a range of online strategies and tools aimed at promoting and selling products or services directly to consumers. This includes tactics like SEO, Google Ads, social media marketing, and more. At Carden Digital, we provide comprehensive solutions tailored to the ever-evolving eCommerce digital landscape. 

How can SEO benefit my eCommerce business within the digital marketing realm?

SEO is a cornerstone of digital marketing for eCommerce companies. It improves the visibility of your eCommerce website on search engines, attracting more organic traffic and, in turn, potentially boosting sales. A well-optimised website also provides a better user experience, encouraging repeat visits and building brand loyalty. 

Are Google Ads suitable for all types of eCommerce businesses in the digital marketplace?

Absolutely. Google Ads can be tailored to suit eCommerce businesses of every size and niche. As part of the broader digital marketing for eCommerce companies, Google Ads provides a platform for targeted and efficient promotion, allowing brands to reach their desired audience effectively and maximise returns. 

How do social media platforms fit into digital marketing for eCommerce?

Social media platforms are integral to digital marketing for eCommerce companies. They not only enhance brand awareness but also create opportunities to promote products, gather customer feedback, and engage directly with a captive audience. Harnessing platforms like Facebook, Instagram, and Twitter allow eCommerce businesses to foster community and drive sales.  

Why is web design an important aspect of digital marketing for eCommerce?

Within the framework of digital marketing for eCommerce companies, web design holds immense importance. A well-crafted website, designed with the user in mind, offers a seamless shopping experience. This not only ensures that visitors can easily browse and make purchases but also positively influences sales and overall brand perception in the digital arena. 

How do you measure the success of a digital marketing campaign for eCommerce?

The success of a digital marketing campaign for eCommerce companies can be quantified through various metrics. Key indicators include website traffic, conversion rates, average order value, customer retention rates, and feedback. At Carden Digital, we utilise these metrics to refine strategies continually, ensuring our eCommerce partners thrive in the online marketplace. 

View Our Work

Take a look at our SEO case studies and success stories

Read Our Latest Articles

All the latest company news and useful blog posts written by our expert team

Contact Us

If you would like our help with SEO, Paid Ads, Web Design, Graphic Design, Social Media or any other digital marketing services, then let us know. Fill in the contact form below and one of our friendly team will be in touch shortly.

Our Details

We can’t wait to hear about your business and how we could help. Our offices are based in Brighton, but we have helped businesses in multiple locations to reach their target audiences.

Is email your thing? Use the address below. Prefer to talk? Give us a call.