Category: Digital Marketing

Google is the world’s most popular search engine, but do you know what the world’s second most popular search engine is? The answer might surprise you – it’s YouTube!  

In digital marketing, there are two main methods for driving traffic to your website, pay per click advertising (PPC) and search engine optimisation (SEO). These can work in tandem, but…

In digital marketing, the conversion rate is the rate at which visitors to your site ‘convert’ into either paying customers or qualified leads. So, if your site had one hundred…

The importance of Google search rankings has never been higher. Winning and keeping a good search ranking can be the difference between your business’s success and failure. That’s why it is…

A strong, well-designed website is the starting point for your business’s online success. At Carden Digital, we’ve created a number of small business websites for companies that are either just getting started or…

For digital marketing campaigns, it’s important to identify an ideal customer profile. Let’s take a look at how you can determine you target customer, and then how you can apply…

Thousands of businesses use email marketing every day to message their customers directly. Despite this, email is often overlooked in conversations about digital marketing.  Compared to social media marketing and…

Whether you are building an online ads campaign or optimising your website for search engines, you need to know which keywords you are targeting. Finding the right keywords can save…

You’ve probably heard a lot about search engine optimisation (SEO), but you might still be wondering “what does a professional SEO company actually do?”. In this article, we’re going to…

The past two years have seen a lot of upheaval, and people are living more of their lives online than ever before. This trend looks set to continue. With that…