When building a PPC search advertising campaign for our clients, the most important conversation we have with them is around their pay-per-click budget and their expected ROI. In this article, we go over how we help them arrive at their budget.
Despite its huge impact on user experience and search engine rankings, web speed is often overlooked. Do you know how long a user will wait for a webpage to load before giving up and clicking the back button? On average, it takes 2 seconds, and if you’re showing them an ad, you probably have an even smaller margin to load your web page before the user gets bored.
When we take over existing PPC accounts, one the biggest changes we often implement is the addition of specially built landing pages to direct paid web traffic to. But what are landing pages and why are they important for a successful paid ads campaign?
At its latest event, Google’s Senior Vice President Prabhakar Raghavan showed off some of the new features that the company is bringing to its search engine in the coming months. With Google currently maintaining a 92% market share of the web’s search engine traffic, if your business has a website, you need to be paying close attention whenever Google makes changes that impact how users find you online.
Pay per click campaigns are an effective way of driving traffic to your website, but we’d be lying if we said they were simple to set up or understand. In fact, if you’ve been researching paid search campaigns you’ve probably already come across a whole load of jargon.
As part of our role as PPC campaign managers, we help to demystify results and technical data for our clients, so we thought we’d share some of that knowledge here and go over the key terms you should understand when reviewing your PPC campaign results.
A professionally designed, mobile-optimised website can help your business make sales, gather leads and get the edge on the competition. In this blog, we’re going to go over some of the ways that Carden Digital’s web developers have helped our customers.
Social media plays a huge part in the success of a business, but did you know that smaller, local businesses actually have an advantage when it comes to social media. Today, we’re going to go over some of the ways that you can utilise different social media strategies to promote your business online and gain new customers.
Search Engine Optimisation can seem daunting to those first hearing about it. For small businesses, it can seem impossible to gain traction on search engines. But today we’re going to show you 5 reasons that SEO is vital for any size business. There are even some ways in which small businesses actually have an advantage when it comes to SEO. SEO Is A Cost-Effective, Long-Term Marketing Strategy While other marketing methods like PPC ads campaigns have their place and are extremely effective at driving traffic to a website in the short term, SEO campaigns have a longer-term impact. With PPC, you have to pay...
At Carden Digital, we have helped businesses of all sizes to unify their brand identity through our professional graphic design services. When setting up a company, graphic design is often overlooked, but good graphic design can really help a business stand out from the competition.
What are the elements of a great campaign? At Carden Digital, we’ve built and managed PPC campaigns for businesses of all sizes. No matter the campaign, there are some basic that will set your PPC account up for success.
