How A Professional Web Development Company Can Improve Your Website

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How A Professional Web Development Company Can Improve Your Website

A professionally designed, mobile-optimised website can help your business make sales, gather leads and get the edge on the competition. In this blog, we’re going to go over some of the ways that Carden Digital’s web developers have helped our customers.

Bringing Your Website Up-To-Date 
Just like clothes, websites go out of fashion. That’s to say; what looked like a flashy and professional website 5 years ago can look amateurish by today’s standards. Our developers can help you bring your website up to date with a new theme, new design and high-definition images. 
Optimising Your Website For Mobile 
The majority of searches for businesses now happen using a mobile device. If your website doesn’t look great on mobile browsers, not only will users be put off, but Google and other search engines will penalise your website in their search rankings. Our developers take a “mobile first” approach to our new website designs and can optimise your existing website for mobile browsers, ensuring it keeps all its existing functionality even at a small scale. 
Securing Your Website 
Websites need maintenance. Many plugins receive monthly or weekly security updates that need to be installed and without them; outdated code can leave vulnerabilities on your sites which hackers are more than happy to take advantage of. If your site becomes compromised, you could end up spreading malware to your site’s visitors. This can have negative effects on your business’s reputation and your website’s search rankings. Your site also needs an up-to-date SSL certificate (if your website address is http rather than https, then you need an SSL). This is a security certificate to encrypt user’s data and behaviour on the site, and Google will downrank any site without one. 
Improving Your Website’s Speed 
Not only are slow websites annoying for users, but site speed is also a major ranking factor for search engines. The faster your site loads, the better it will rank on Google. Often, websites are slow because they are poorly coded, are bloated with too many plugins, or have too many large, uncompressed images. Our team of web developers can help to implement a range of improvements to help increase your site speed. 
Optimising Your Site For Search Engines (SEO) 
As you’ve probably noticed in the points above, a lot of common website errors have the side effect of also decreasing the website’s search ranking. Solving these problems will improve your search ranking, but that’s not all we can do to optimise your website. We can conduct a thorough SEO audit on your website and make suggestions on page titles, headings, meta descriptions, content and tags, which will signal to search engines that your site is the right choice to rank for your chosen keywords. Speak to our SEO team today to book your SEO audit.  
Save Money On Your Website Hosting 
Through our partners at Carden Hosting, we offer high-speed, affordable website hosting with an SSL certificate included. If you’re interested in switching your website hosting or hosting your first website, speak to our team and get started straight away. 

Dave King

Dave King is the Co-Founder and Director of Carden Digital and the wider Carden IT Group. Dave’s background is in IT services, but he has experience across the online space. His love of all things digital lead him to create a digital marketing branch of the business, with a focus on paid advertising, SEO, web development, social media, graphic design and content writing.