What Digital Marketing Includes In 2022

hands typing on a laptop with graphics overlaid

What Digital Marketing Includes In 2022

The past two years have seen a lot of upheaval, and people are living more of their lives online than ever before. This trend looks set to continue. With that in mind, it’s even more important for any business looking to succeed to have a well-managed online presence.   

Let’s take a look at current state of some of the online marketing channels available to businesses in 2022…  

Search Engine Optimisation (SEO)

The events of 2020 and beyond have pushed even more businesses online. Many shops started web-based versions of their storefronts to continue selling items. More restaurants, cafes and even pubs have started offering delivery. As more and more businesses start to have an online presence, the competition for the coveted first page of Google continues to grow. 

Google itself has made changes to its search engine results page (SERP), which have led to fewer organic results being displayed. All of this means that winning the #1 spot on Google for your target keywords is more important than ever to drive traffic to your website and footfall to your business premises. 

Professionally managed SEO can help your business to grow its search engine presence. Carden Digital’s team of content writers, web designers and technical SEO specialists work proactively to improve your website. We regularly update it with relevant, keyword-rich content as part of our comprehensive SEO services and ensure it is optimised for mobile devices. 

Local SEO

According to Google’s own statistics, over 45% of all Google searches feature some form of local intent. So that could be a search like “florist near me”, “local plumber” or even “digital marketing company in Brighton”.  

With this in mind, it’s vital that you’re conducting local search engine optimisation (SEO) marketing to gain new customers who are searching for a business like yours locally.  The busier your target market is, the more competitive SEO can be. London digital marketing can be much harder than running a similar campaign in a small town.

Our SEO team can help make sure you have the best chance of capturing this audience. Updating your website with local-search related keywords, ensuring you are listed in local business directories, and keeping your Google My Business (GMB) profile up to date are all important factors in local SEO.  

Online Search Ads

Online advertising continues to be a popular digital marketing channel for business looking to drive traffic directly to their site. Online ads are also more trackable than traditional marketing efforts, so you can see the exact return on your advertising investment.  

As online privacy measures continue to roll out, ad platforms like Google, Facebook, Bing and others are able to gather less data from users directly. This is why it’s important have a measurable strategy for your online ads, as advertisers are now less able to rely on automatic signals from customers’ data.  

As an experienced PPC management agency, Carden Digital’s team have helped businesses in Brighton, London and the whole of the UK to use online ads. Our clients have seen their customer base grow, their brand awareness increase, and their online sales increase. 

Shopping Ads

Online shopping continues to grow in popularity. During the lockdown, online retailers saw massive increases in both user numbers and turnover, as people who would never have shopped online before were forced to through circumstance. Even as the brick-and-mortar economy reopens, the rise in online shopping continues.  

Carden Digital’s online ads specialists are experienced in running shopping ads for businesses with a diverse inventory of goods. We can help you prepare images of your products and services for display, conduct keyword research, set up your shopping campaign, and list your products on Google Shopping.  We then help you take advantage of remarketing networks and manage your campaign for you on an ongoing basis.  

If you’ve yet to take your small business online, our web developers can help you build and manage your own online store using industry-standard online shopping platforms like Shopify and WooCommerce.

Social Media

The hours each of us spends on our phone every day continues to increase, and a large proportion of that time is spent on social media. Online social network platforms like Facebook, Instagram and TikTok present an ideal marketing channel for businesses which are highly visual and have an engaging value proposition. Whichever social platforms your use, our social media strategies help you make the most of it. 

Carden Digital is a skilled social media marketing agency. Our team of social media experts can help you craft the ideal online presence for your business. Our services include developing a strong brand voice and style, calculating the best social channels for your business, and the best times to post your content.

Need Digital Marketing Help For Your Business?

Hopefully this has been a useful overview of the different marketing channels available to businesses in 2022 and beyond. Carden Digital’s team are here to help you take advantage of all the marketing opportunities listed here and more. Our team of web designers, SEO specialists, graphic designers and PPC ads account managers have the skills your business needs to reach out and connect with your target customers. Speak to our team to learn more.

Dave King

Dave King

Dave King is the Co-Founder and Director of Carden Digital and the wider Carden IT Group. Dave’s background is in IT services, but he has experience across the online space. His love of all things digital lead him to create a digital marketing branch of the business, with a focus on paid advertising, SEO, web development, social media, graphic design and content writing.