At Carden Digital, we help London businesses to make the most of their online presence. London is one of the largest and most densely populated cities in the world, which makes it difficult for companies to stand out from the competition. A user searching for a certain type of business in their local area is likely to see dozens, if not hundreds of options to choose from.
Professional online marketing services from Carden Digital can help you cut through the competition and reach your target audience. We work with businesses in London and across the South East. Through our digital marketing expertise, we’ve worked to increase our clients’ rankings in organic search, reduce their ad spend while gaining more leads, and fully take advantage of the web as a marketing channel for their products and services.
Our team can analyse your existing online marketing efforts, devise a strategy for future success and then manage your online campaigns for you, whether that’s SEO (search engine optimisation), PPC (pay per click) search ads, social media management, or email marketing.
We offer a bespoke service to all our clients, not a one-size-fits-all package. Not every business will need PPC ads. Others are so successful on social media that their organic search ranking barely matters to them. All the campaigns we devise have trackable ROI and you’ll get detailed feedback on their success.
Because our team are based in and around London, we’re fully aware of the challenges of trying to gain traction in one of the most competitive markets in the world. If you were searching for digital marketing services in London and found our page among the hundreds of other digital agencies in the city – it shows you that we know how to cut through the noise!
We’re not solely focused on London though. We’ve also helped businesses win customers and gather leads from across the UK using nationwide campaigns. We’ve even managed campaigns outside of the UK in other competitive markets like New York City.
Want to see some proven examples of our digital marketing successes?
To run a successful business in London, digital marketing is no longer optional, nor can it be an afterthought. Every marketing channel requires different skills, and its own strategy. So, professional digital marketing is essential. The stakes are simply too high for you to rely on guesswork or try and learn on the go. For example, PPC ads can start showing results within days, but the wrong implementation could lead to a lot of wasted ad spend. SEO can take weeks to show results, but it can also take weeks to realise if you’ve made a mistake. Social media can be incredibly powerful at amplifying your brand, but a badly worded post could land your business in hot water and damage your reputation.
At Carden Digital, we have a diverse team of specialists working to maximise the effect of our clients’ digital marketing campaigns. Our PPC experts alone have seen some clients’ ROI for their ad spend reach upwards of 550%. While our marketers, content writers and graphic designers get to work on the creative side, we also have our own in-house web developers who can handle the technical side.
Most customer journeys now begin online, whether they end with an online purchase or an in-store visit. Therefore, winning a spot on the first page of Google can be the difference between your business succeeding and failing. While PPC ads can help you jump to the top spot, you’ll be paying for every click. Winning the top spot organically doesn’t require you to pay Google and the benefits can endure for years. Our team have helped several organisations increase their organic search engine ranking through a combination of technical improvements, high-quality on-page content and backlink building campaigns.
Search engine optimisation is not an overnight solution though. Campaigns can take weeks or even months to show meaningful results, but like the best things in life, it’s worth waiting for. The top three results for any given search are likely to capture over 75% of all clicks, meaning more web traffic, more engagement, more sales and more leads. To rank #1, you need to prove your business is genuine, authoritative and trustworthy. Let us help you demonstrate this through your online presence.
Search engine optimisation doesn’t stop with Google Search though, as well as other web search engines like Bing, there are also more specific sites like Amazon for businesses that are trying to sell their products online, Apple’s app store if your business has an app it wants to promote, or Google Maps if you want to increase footfall to your location. These are all different search engines which require different search engine optimisation strategies. We’ll help your target audience find you, wherever you want to be found.
Pay per click advertising can be a fantastic way to boost traffic to your website and capture an audience that is directly searching for the products and services you provide. Your ads can be targeted just at users in London, in the whole of the UK, or internationally. When a user searches for keywords related to your business, your ad will display at the top of their search, effectively leap-frogging all the organic search results. You only pay when a user clicks on your ad.
Because you can choose which keywords to target, your ads will only show to an audience which is actually interested in your products and services, and you’ll set your maximum daily spend to keep costs under control. It’s not just Google Search ads either, your ads can be displayed on other search engines like Bing (which often cost less and is a smart choice for business with a limited ad budget).
Unlike offline methods of advertising like billboards or TV ads, the results of PPC ads are easily trackable. Our team will be able to give you accurate data on exactly how many sales or leads resulted from your ad campaign. This lets you see the return on investment and makes it easier and quicker to understand which ad campaigns are working, and which ones are not.
If you’re not currently using PPC ads to promote your business, you’re likely missing a lot of potential customers who are already searching for products and services like yours. Our team can create and manage PPC ads campaigns for you. Our services include creating unique high-converting web pages to direct ad traffic to, ensuring that you get the best results from your available ads budget, monitoring traffic to your site from ads and accurately reporting your ROI.
Social media is an excellent way of winning new customers as well as getting engagement and free promotion from your existing audience. If you have an engaged audience on a social platform, it is much easier and more affordable to promote your business. If your content is good enough (and when Carden Digital creates it, it is) your audience will share it for free, increasing your business’s reach without having to pay the social platform to promote your posts.
That said, it can be hard for a business to stand out on social media, especially if your business isn’t particularly visual – and standing out is vital in a city as competitive as London. If you’re struggling to use social media effectively, our team can help. We’ve created successful social media campaigns for a variety of businesses. With our skills in audience analysis, graphic design, and content creation, we can grow your audience on social media.
Our social media experts are familiar with all the major social platforms, including Facebook, Instagram, Twitter and TikTok. Each of these platforms have their own audience demographics and the same content won’t perform identically across different social media sites. We always tailor the content we create to target the audience you want; on the platforms they are already using.
We can also combine our expertise in social media marketing and online ads to build and run successful social ads campaigns. The targeting options available on social platforms like Facebook are far more granular than other ads platforms, allowing us to direct ads to your target audience based on personalised factors like their interests, location and occupation.
Even with the rise of social media and dedicated business apps, having a well-designed website is still important for businesses. Your website sits at the heart of your online presence and it’s important to have a website that is visually pleasing to your target audience and performs just as well on mobile as it does on desktop.
Our team have built websites for businesses across the UK. You can see some examples of these on our case studies page. Our developers are familiar with a variety of different website builders, and are comfortable working on websites using WordPress, Wix, Shopify, Magento, as well as custom CMS platforms.
Whether we’re updating your existing site, or building you a new one from scratch, we always consider the purpose of the website in your business and where it sits in the customer journey. Your website can be geared towards generating online sales, gathering leads or acting as an online portfolio of your work – whatever your website’s aim, our team will build you the best version possible.
Our web design services often go hand-in-hand with our other digital marketing services. SEO necessarily involves some web development work to improve the technical side of your site and PPC ads are much more effective if they are sent to a well-designed website.
We work with any business which is looking to increase their online presence, whether that’s through ads, social media or organic search optimisation. Some of the businesses we have worked with in the past include:
Our team are ready to help you use digital marketing channels to increase your sales, gather you more leads, and outperform your competitors. We’ve previously spearheaded digital marketing for small businesses and large corporations alike.
You can book a free 30-minute digital marketing consultation today. One of our experts will discuss your existing marketing efforts and how they could be improved or supplemented by our digital skills. At the end of the 30 minutes, there’s no obligation, but we’re confident you’ll choose us to manage your digital marketing.
All our team are local to the South East and if you are based in London or Sussex, we can visit you for an in-person discussion.
Yes, in addition to the services listed on this page, we also offer graphic design, email marketing and one-off content writing tasks (like press releases). If there is something marketing-related which your business needs but which you don’t see listed here, feel free to speak to our team and we will let you know if we can provide it.
This depends on which digital marketing service you are taking advantage of. PPC campaigns will start sending traffic to your website very quickly, but it often takes a few weeks to narrow the results down to only the most relevant audience. SEO improvements to a website can often take several weeks or even months to have a noticeable effect on your website’s ranking.
If you would like our help with SEO, Paid Ads, Web Design, Graphic Design, Social Media or any other digital marketing services, then let us know. Fill in the contact form below and one of our friendly team will be in touch shortly.
We can’t wait to hear about your business and how we could help. Our offices are based in Brighton, but we have helped businesses in multiple locations to reach their target audiences.
Is email your thing? Use the address below. Prefer to talk? Give us a call.