Category: Paid Advertising
Learn how to optimise your paid campaigns across platforms, maximise ROI, and strategically target your audience with impactful ads.
Understanding Your PPC Campaign Results
Pay per click campaigns are an effective way of driving traffic to your website, but we’d be lying if we said they were simple to set up or understand. In fact, if…
The Elements Of A Great PPC Campaign
What are the elements of a great campaign? At Carden Digital, we’ve built and managed PPC campaigns for businesses of all sizes. No matter the campaign, there are some basic…
Why You Should Use Bing Ads As Well As Google Ads
Google undeniably has market dominance when it comes to online searches. In fact, at last count, Google accounted for 85% of searches on desktop and almost 95% on mobile. Bing…
Carden Digital Are Now A Google Partner Agency
Carden Digital are proud to announce we are now an accredited Google Partner Agency.
Why PPC is Important
At Carden Digital, we’ve run successful PPC ad campaigns for a variety of different businesses in a diverse set of industries, and that’s given us some insights we’d like to share about the…
A Beginner’s Guide To Social Media Ads In 2021
Social media ads are generally cheaper than paid search ads (PPC), have better targeting, and have a higher ROI. So, why aren’t more businesses using them? As they always say, knowledge is power- and the more you know about social media ads, the more confident you will be to use them as part of your overall marketing strategy.
PPC Ideas To Help Grow Your Business
Google currently accounts for over 85% of online search engine traffic. The remaining 15% is split between Bing, Yahoo! and a handful of smaller alternatives.
The ubiquity of the platform has altered the ways in which consumers look for and consume information. It has also drastically changed how businesses connect with their customers and how they advertise their products and services.