Carden Digital Are Now A Google Partner Agency

iMac screen displaying Google Partner logo

Carden Digital Are Now A Google Partner Agency

Carden Digital are proud to announce we are now an accredited Google Partner Agency. 

How An Agency Qualifies For The Google Partner Programme

The Google partner programme is Google’s official accreditation for marketing agencies. In order to receive a Google Partner badge, an agency must reach a minimum requirement for the following categories.

  • Agency Performance
    Google must be able to see that an agency is growing revenue for its clients and itself. Over the last few years Carden Digital have consistently grown our clients’ revenue month on month.
  • Google Ads Training
    For an agency to qualify for a Google Partner badge, its Google Ads managers must complete Google’s official Ads training courses through the Google Skillshop. These training courses cover the function of different Google Ads platforms and how to optimise ad campaigns for optimum performance. 

What Are The Benefits Of Working With A Google Partner Agency?

When you work with a Google Partner agency like Carden Digital, you have the assurance that you are working with a team that has earned the trust of Google itself – the biggest advertising network in the world.

Because of the minimum spend requirements and the need to demonstrate revenue growth, a Google Partner badge assures you that the agency you have chosen is experienced in using Google Ads over time and is seeing genuine results for their clients’ accounts.

Google sets high standards for the quality of service it expects its partners to provide. So, a key benefit of working with a Google Partner agency is that you know you’re working with an agency that is constantly improving the campaigns they work on and that is always keeping up to date with the latest techniques and strategies for success in the pay per click ads market.

Access To New Features
Google Partners get access to beta tests of new Google Ads features up to a year before they become available to other advertisers. This means that having your campaign managed by a Google Partner allows you to take advantage of Google Ads features that your competitors who use other agencies (or who manage their ad campaigns themselves) don’t even know exist yet.

Constant Testing & Improvement
Even though every client’s business is different, many less than perfect agencies find a method that worked for one campaign, apply it to every campaign, then just charge you a monthly fee. These one-size-fits-all campaigns are unlikely to have a very high optimisation score. However, because Google Partners must maintain a high level of account optimisation in order to keep their Google Partner status, by entrusting your campaign to an agency like Carden Digital you can be sure that your campaigns are bespoke and are being constantly tested and optimised.

A Direct Line To Google
Google Partner agencies have a direct line to Google’s technical support team, making it quicker and simpler to address any technical queries.

Ready To Work With A Certified Google Partner?

If you are interested in having your business’s PPC ads campaigns managed by a certified Google Partner agency, speak to Carden Digital’s team today. While we are a proud Google Partner, we’re not exclusively a Google Ads agency and have experience building and managing successful ad campaigns on Microsoft and Facebook’s Ad platforms too. 

Dave King

Dave King

Dave King is the Co-Founder and Director of Carden Digital and the wider Carden IT Group. Dave’s background is in IT services, but he has experience across the online space. His love of all things digital lead him to create a digital marketing branch of the business, with a focus on paid advertising, SEO, web development, social media, graphic design and content writing.