Category: Paid Advertising

As a business owner in Brighton, you know that standing out in a crowded marketplace is critical for success. Choosing the right marketing channels is an essential part of achieving…

As a small business owner, it’s essential to have a digital marketing budget that aligns with your business objectives. Allocating your marketing resources effectively and efficiently can help you maximise…

Are you looking for an innovative marketing channel to reach your target audience and drive conversions in 2023? Microsoft Ads could be the answer you’re looking for. With its powerful…

Google Ads is a powerful tool for businesses to reach their target audience online. However, creating and managing a successful Google Ads campaign requires knowledge, skills, and experience. This is…

Pay-per-click (PPC) is a digital marketing strategy that involves placing paid ads on search engines, social media, or other websites to attract potential customers. It is a cost-effective and measurable…

Digital marketing is a common part of many small business’s success. However, with the constantly evolving digital landscape, it can be challenging for some small businesses to keep up with the…

Improving the quality score of your ads on the Google Ads platform will help you get more clicks at the same time as reducing your average cost per click. Let’s…

25 years ago, most businesses had no online presence, you could outperform your competitors simply by just having a website! But today, almost every business has an online presence, whether…

If you’ve been researching digital marketing options for your business, you’re probably seeing a lot of talk about PPC. PPC stands for pay per click advertising. PPC ads are online…

Have you ever searched your business on Google and seen ads for your competitors show up instead?  That’s because they’re using your business name as a keyword in their ad…