What Does a Google Ads Consultant Do and How Can They Help Your Business?
Google Ads is a powerful tool for businesses to reach their target audience online. However, creating and managing a successful Google Ads campaign requires knowledge, skills, and experience. This is where a Google Ads consultant comes in. In this article, we will discuss what a Google Ads consultant does, how they can help your business, and how to choose the right consultant for your needs.
How Can a Google Ads Consultant Help Your Business?
As a business owner, you might already know about the importance of Google Ads campaigns. They can help attract potential customers and increase sales. However, managing Google Ads campaigns can be overwhelming, especially if you lack experience and expertise in digital marketing. This is where a Google Ads consultant comes in to help you navigate the complex world of paid search and achieve optimal results for your business.
Here are just some of the ways in which a Google Ads consultant can help your business:
- Keyword research and selection
A Google Ads consultant specialises in managing and optimising advertising campaigns on Google Ads. They provide expert insights and advice to help businesses achieve their advertising goals, whether it’s increasing website traffic, generating leads, or boosting sales. By conducting thorough research on keywords relevant to your business, a consultant can create a targeted advertising campaign that reaches your desired audience. This can involve analysing your competitors’ keywords, identifying high-performing keywords, and refining your keyword list to improve your campaign’s relevancy and cost-effectiveness.
- Ad copy creation and testing
A consultant can help you create compelling ad copy that attracts clicks and conversions. They can also test different ad variations to determine what works best for your audience. This can involve creating persuasive headlines, using persuasive language in the ad copy, and incorporating call-to-actions that encourage users to take action. By testing different ad variations, a consultant can determine what messaging resonates with your target audience and improve your campaign’s click-through rate (CTR) and conversion rate.
- Campaign setup and optimisation
A consultant can set up and optimise your Google Ads campaign to ensure it reaches its maximum potential. This includes selecting the right bidding strategy, targeting options, and ad placements. A consultant can also optimize your ad groups and campaigns for maximum relevance, create custom landing pages that align with your ad copy, and optimise your campaign for specific devices and locations. By optimizing your campaign, a consultant can improve your Quality Score, lower your cost-per-click (CPC), and increase your ad’s visibility.
- Budget management and monitoring
A consultant can help you set a budget for your Google Ads campaign and monitor your spending to ensure you get the most out of your investment. This can involve allocating your budget across different PPC (Pay Per Click) campaigns, ad groups, and keywords based on their performance, adjusting your bids to maximise your ROI (Return on Investment), and setting up automated rules to prevent overspending. By monitoring your budget, a consultant can ensure your campaign stays on track and you don’t overspend on ineffective ads.
- Performance analysis and reporting
A consultant can analyse your campaign performance and provide regular reports that help you understand what’s working and what needs improvement. This can involve analysing metrics such as CTR, conversion rate, and cost per conversion, and providing recommendations for optimising your campaign based on these metrics. A consultant can also provide insights into your target audience, such as their demographics, interests, and behaviours, and use this information to improve your targeting and messaging.
- Continuous campaign improvement
A consultant can help you make ongoing improvements to your Google Ads campaign to ensure it stays competitive and effective. This can involve continuously testing and refining your ad copy, keywords, and targeting options based on performance data, staying up to date with the latest trends and changes in the industry, and exploring new advertising opportunities such as social media advertising or display advertising. By making ongoing improvements to your campaign, a consultant can help you achieve your advertising goals and stay ahead of your competitors.
How Can a Google Ads Consultant Help Your Business?
As a business owner, you may understand the importance of Google Ads campaigns in attracting potential customers and increasing sales. However, managing Google Ads campaigns can be overwhelming, especially if you lack experience and expertise in digital marketing. This is where a Google Ads consultant comes in to help you navigate the complex world of paid search and achieve optimal results for your business.
Here are some of the ways in which a Google Ads consultant can help your business:
- Maximising ROI and profitability
By optimising your Google Ads campaign, a consultant can help you get the most out of your advertising budget and increase your return on investment. This can be achieved by analysing your Ads account and identifying areas for improvement, such as adjusting bids, refining keywords, and improving ad copy. A consultant can also help you improve your Ads quality score, which can lead to lower costs and higher ad positions.
- Saving time and resources
By outsourcing your Google Ads management to a consultant, you can focus on other aspects of your business while the consultant takes care of your advertising campaign. This can save you time and resources that you can allocate to other critical areas of your business.
- Staying up to date with industry changes
Google Ads is a constantly evolving platform, and it can be challenging to keep up with the latest changes. A consultant stays up to date with the latest changes in Google Ads and can help you adapt your campaign to stay competitive. This can include staying informed about new ad formats, targeting options, and bidding strategies.
- Providing expert insights and advice
A consultant has the expertise to provide you with valuable insights and advice on how to improve your Google Ads campaign. This can include analysing your data to identify trends and opportunities, providing recommendations for ad copy and landing page optimization, and helping you understand your target audience.
- Offering customized solutions for specific business goals
A consultant can tailor your Google Ads campaign to meet your specific business goals, whether it’s increasing brand awareness or driving conversions. This can involve creating custom ad formats, targeting specific audiences, and optimizing your Ads for specific devices or locations.
How to Choose the Right Google Ads Consultant for Your Business?
Choosing the right Google Ads consultant is crucial to the success of your advertising campaign. Here are some tips to help you choose the right consultant for your business:
- Understanding your business needs
Before you start looking for a consultant, you need to understand your business needs and goals. This will help you find a consultant who can provide you with the services and solutions you need.
- Evaluating the consultant’s experience and expertise
Look for a consultant who has a proven track record of success and experience in managing Google Ads campaigns.
- Checking for certifications and credentials
A consultant who is certified by Google or has other relevant credentials can provide you with added assurance of their expertise.
- Requesting case studies and references
Ask the consultant for case studies and references from previous clients. This will help you assess their performance and reputation.
- Considering communication and collaboration skills
Look for a consultant who communicates well and is willing to collaborate with you to achieve your goals.
- Discussing budget and payment options
Make sure you understand the consultant’s pricing structure and payment options before you commit to their services.
Do You Need Help Running Up Google Ads For Your Business?
A Google Ads consultant can help your business maximise its advertising budget, save time and resources, and achieve specific business goals. At Carden Digital, we have spent years managing successful Google Ads campaigns for small and large businesses in both the UK and the US. If you would like professional help setting up, managing, or improving Google Ads campaigns for your business, speak to our team today.