Author: Dave King

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Finding Relevant Keywords For Your Business  

Whether you are building an online ads campaign or optimising your website for search engines, you need to know which keywords you are targeting. Finding the right keywords can save you money on click costs and inform what content should be on your website. In this article we’re going to cover some simple techniques you can use to find relevant keywords and how you can use those keywords in your PPC and SEO campaigns

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Digital Marketing For Businesses In 2022

The past two years have seen a lot of upheaval, and people are living more of their lives online than ever before. This trend looks set to continue. With that in mind, it’s even more important for any business looking to succeed to have a well-managed online presence.   

Let’s take a look at current state of some of the online marketing channels available to businesses in 2022…  

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Why Your Website’s Speed Matters And How To Improve It

Despite its huge impact on user experience and search engine rankings, web speed is often overlooked. Do you know how long a user will wait for a webpage to load before giving up and clicking the back button? On average, it takes 2 seconds, and if you’re showing them an ad, you probably have an even smaller margin to load your web page before the user gets bored. 

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How Google Search Is Changing And How It Impacts Your Website

At its latest event, Google’s Senior Vice President Prabhakar Raghavan showed off some of the new features that the company is bringing to its search engine in the coming months. With Google currently maintaining a 92% market share of the web’s search engine traffic, if your business has a website, you need to be paying close attention whenever Google makes changes that impact how users find you online.

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Understanding Your PPC Campaign Results

Pay per click campaigns are an effective way of driving traffic to your website, but we’d be lying if we said they were simple to set up or understand. In fact, if you’ve been researching paid search campaigns you’ve probably already come across a whole load of jargon. 

As part of our role as PPC campaign managers, we help to demystify results and technical data for our clients, so we thought we’d share some of that knowledge here and go over the key terms you should understand when reviewing your PPC campaign results.