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Author: Dave King

Mastering On-Page SEO for Brighton Websites 

by Dave King
Digital Marketing, SEO, Website Development
24 July 2023

Mastering On-Page SEO for Brighton Websites is essential for maximising your website's potential and staying ahead of the competition in the local market. In this expert guide, we will delve into the definition and importance of On-Page SEO, along with providing valuable insights and strategies to help you boost your rankings, attract local customers, and achieve online success.   Definition and Explanation of On-Page SEO On-Page SEO refers to the practice of optimising various elements within a web page to improve its visibility...

Top Digital Marketing Trends for Brighton Businesses in 2023 

by Dave King
Digital Marketing, Paid Advertising, SEO, Social Media, Website Development
17 July 2023

In the fast-paced digital age, keeping up with the latest marketing trends is crucial for Brighton businesses to thrive and succeed. Staying updated with the ever-evolving landscape of digital marketing provides numerous benefits, from driving engagement and conversions to enhancing brand visibility and growth. In this expert guide, we will explore the top digital marketing trends for Brighton businesses in 2023 and shed light on why staying ahead of the curve is essential.

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How To Get More Reviews For Your Business & How It Can Help With Your Digital Marketing Efforts?

by Dave King
Digital Marketing, SEO
10 July 2023

The power of customer reviews is undeniable, and they play a significant role in a business's success. Not only do they help build a thriving business with customer feedback, but they also maximise your marketing strategy with social proof. In this ultimate guide, we will discuss how to get more reviews for your business and how it can help with your digital marketing efforts.  10 Effective Methods to Encourage Increased Customer Reviews for Your Business in 2023 Ask customers directly Asking customers directly...

Key SEO Metrics To Report On To Ensure Your SEO Strategy Is Working In 2023

by Dave King
Digital Marketing, SEO
3 July 2023

Search engine optimisation (SEO) is an essential digital marketing strategy that helps businesses improve their online presence, drive traffic, and increase conversions. As the digital landscape continues to evolve, businesses must stay on top of the latest SEO trends and metrics to ensure their SEO strategy is working effectively in 2023. In this article, we’ll discuss some key SEO metrics to report on and tips to improve your SEO strategy.

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What are the best marketing channels for Brighton based businesses in 2023?

by Dave King
Content Marketing, Digital Marketing, Paid Advertising, SEO, Social Media
9 June 2023

As a business owner in Brighton, you know that standing out in a crowded marketplace is critical for success. Choosing the right marketing channels is an essential part of achieving that goal. With so many options available, it can be challenging to determine which marketing channels will be most effective for your business. In this expert guide, we’ll explore the best marketing channels for Brighton-based businesses in 2023, including the power of content marketing, social media, email marketing, and more.

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How To Calculate Your Digital Marketing Budget

by Dave King
Paid Advertising
2 June 2023

As a small business owner, it’s essential to have a digital marketing budget that aligns with your business objectives. Allocating your marketing resources effectively and efficiently can help you maximise ROI (Return on Investment) and achieve your marketing goals. In this blog, we’ll guide you through the process of calculating your digital marketing spend and provide tips for generating better results from a limited advertising budget.

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Why Microsoft Ads Could Be A Great Marketing Channel For Your Company?

by Dave King
Paid Advertising
26 May 2023

Are you looking for an innovative marketing channel to reach your target audience and drive conversions in 2023? Microsoft Ads could be the answer you're looking for. With its powerful search engine advertising capabilities and advanced targeting options, Microsoft Ads has become a popular choice for businesses of all sizes. In this blog, we'll explore the benefits of Microsoft Advertising, potential pitfalls to avoid, and tips for creating effective campaigns.  What Are Microsoft Ads? Microsoft Ads, formerly known as Bing Ads, is...

What Does a Google Ads Consultant Do and How Can They Help Your Business?

by Dave King
Paid Advertising
19 May 2023

Google Ads is a powerful tool for businesses to reach their target audience online. However, creating and managing a successful Google Ads campaign requires knowledge, skills, and experience. This is where a Google Ads consultant comes in. In this article, we will discuss what a Google Ads consultant does, how they can help your business, and how to choose the right consultant for your needs.

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How Sussex Businesses Can Generate Leads Using PPC

by Dave King
Digital Marketing, Paid Advertising
12 May 2023

Pay-per-click (PPC) is a digital marketing strategy that involves placing paid ads on search engines, social media, or other websites to attract potential customers. It is a cost-effective and measurable way of generating leads for businesses, especially in a highly competitive market like East Sussex. Lead generation is crucial for any business looking to increase its customer base and revenue. 

In this article, we will explore eight tips on how Sussex businesses can effectively generate leads through PPC. We will also discuss the long-term benefits of PPC for sustainable lead generation in Sussex businesses. 

At Carden Digital, we provide PPC services to businesses in Sussex, helping them reach their target audience and maximise their return on investment (ROI). Contact us to learn more about our Sussex PPC agency services and book a demo today.

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The Biggest Digital Marketing Mistakes Small Businesses Make and How To Avoid Them

by Dave King
Digital Marketing, Paid Advertising, Reporting, SEO, Social Media, Website Development
19 April 2023

Digital marketing is a common part of many small business’s success. However, with the constantly evolving digital landscape, it can be challenging for some small businesses to keep up with the latest trends and strategies. As a result, small business owners often make digital marketing mistakes that can hurt their overall marketing efforts. 

In this blog, we will discuss the biggest digital marketing mistakes small businesses make and how to avoid them.

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