Blogging forms a key part of many of our digital marketing campaigns. It can be a great way to establish your expertise in your field, increase engagement and generate leads for your business.
Memes have become such a vital part of our digital lives that brands are trying to capitalise on their potential as a tool to reach audiences. In this article we’re going to look at the pros and cons of using them in your digital marketing strategy.
Hashtags are a great way to help people discover your content on social media. Like all elements of social media marketing, the more thought you put into how you use them, the more effective they can be. Let’s look at some ways you can use hashtags to reach your target audience.
It’s important for every business to have an online presence. Even if you only run a single shop, a website gives you a place to display your products, list your opening times, post your contact details and potentially appear on Google when users are searching for products and services like yours.
Social media is a great digital marketing tool for businesses. It’s free to use and can let you connect directly with current and future customers. The latest data shows that over 77% of UK population uses at least one social media platform.
The real question for businesses is not “should we use social media” but instead “which social media should we use”. With several major social platforms, it would take a huge amount of time and effort to create content for each of them. Only the largest companies like Coca Cola can have a presence on every platform. For a small to medium sized business, it’s ideal to focus on one or two platforms which suit your brand’s message.
If you’ve been researching digital marketing options for your business, you will undoubtedly have been hearing a lot about SEO. SEO stands for search engine optimisation, and you’ve probably seen lots of claims about how effective SEO can help you increase your search rankings.
But you might be wondering what professional search engine optimisation services actually entail. So, let’s take a look at what our SEO consultants at Carden Digital do for our clients. You might also find this article useful if your are wondering how to become an SEO consultant and want to know what sort of tasks you’ll need to do day-to-day in the role.
Google is the world’s most popular search engine, but do you know what the world’s second most popular search engine is? The answer might surprise you – it’s YouTube!
In digital marketing, there are two main methods for driving traffic to your website, pay per click advertising (PPC) and search engine optimisation (SEO). These can work in tandem, but if you have a limited budget, it can be difficult to choose which one to invest in.
In digital marketing, the conversion rate is the rate at which visitors to your site ‘convert’ into either paying customers or qualified leads. So, if your site had one hundred visitors, and six of them filled out the contact form requesting a call back, your site would have a conversion rate of 6%.
Conversion rate optimisation refers to all the design changes you would make to your website to increase your conversion rate. Page headings, images and call to action buttons are all examples of things you might adjust to see the effect on your conversion rate.
The importance of Google search rankings has never been higher. Winning and keeping a good search ranking can be the difference between your business’s success and failure. That’s why it is more important than ever to avoid your website being penalised by Google. A Google penalty that lowers your search ranks can significantly reduce your organic traffic and negatively impact your business for months or even years to come.
