Author: Dave King

How To Improve Your Google Ads Quality Score

Improving the quality score of your ads on the Google Ads platform will help you get more clicks at the same time as reducing your average cost per click. Let’s look at why your quality score is so important and how you can start improving your ads today.

How To Outperform Your Competitors Online

25 years ago, most businesses had no online presence, you could outperform your competitors simply by just having a website! But today, almost every business has an online presence, whether that’s a website, a Facebook page, or a YouTube channel. This crowded market can make it hard for your business to stand out online. 

One way of standing out is simply to pay for exposure. This includes methods like using PPC ads on Google Search to drive traffic to your website or paying to promote your posts on a platform like Instagram. However, there are some things you can do which can help you outperform your online competitors.

How PPC Works

If you’ve been researching digital marketing options for your business, you’re probably seeing a lot of talk about PPC. PPC stands for pay per click advertising. PPC ads are online advertisements for your business. You pay a small amount each time a user clicks on them and only when they click on them. 

PPC ads differ from other advertising methods because you can track exactly how many people have seen your ad, how many of them clicked on it, and what they did after they interact with your ad. This is thanks to the advanced tracking offered by online ads platforms like Google ads. 

Tired Of Competitors Running Ads On Searches For Your Business? Try A Brand Campaign 

Have you ever searched your business on Google and seen ads for your competitors show up instead? 

That’s because they’re using your business name as a keyword in their ad campaigns. So, every time someone searches for your business, your competitor is bidding to show their ads at the top of the search results page. This means that even if your business ranks organically number one when people search for its name, your competitors’ ads are still displayed above you.  

Why You Should Use Your Competitors’ Names As PPC Keywords

Are you running Google Ads for your business? Displaying ads against searches on Google for your brand or the products and services you offer?  

Have you thought about using your competitors’ brand names as keywords as well? By bidding on your competitors’ names, you can appear at the top of searches for them, even if they rank #1 organically.