Author: Dave King

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What Makes A Good Small Business Website

A strong, well-designed website is the starting point for your business’s online success. At Carden Digital, we’ve created a number of small business websites for companies that are either just getting started or transitioning from a social media to a web platform. From registering the domain and setting up the hosting, all the way through to advertising the finished website online, we can handle the entire procedure. We design websites which convey your business’s brand and service offering and help you engage with your ideal customer base. 

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6 Ways Email Marketing Can Benefit Your Business  

Thousands of businesses use email marketing every day to message their customers directly. Despite this, email is often overlooked in conversations about digital marketing. 

Compared to social media marketing and pay per click advertising, email can seem outdated. However, there are some benefits that only email can bring. Let’s take a look at 6 reasons why businesses choose email marketing. 

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Finding Relevant Keywords For Your Business  

Whether you are building an online ads campaign or optimising your website for search engines, you need to know which keywords you are targeting. Finding the right keywords can save you money on click costs and inform what content should be on your website. In this article we’re going to cover some simple techniques you can use to find relevant keywords and how you can use those keywords in your PPC and SEO campaigns

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What Digital Marketing Includes In 2022

The past two years have seen a lot of upheaval, and people are living more of their lives online than ever before. This trend looks set to continue. With that in mind, it’s even more important for any business looking to succeed to have a well-managed online presence.   

Let’s take a look at current state of some of the online marketing channels available to businesses in 2022…  

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Why Your Website’s Speed Matters And How To Improve It

Despite its huge impact on user experience and search engine rankings, web speed is often overlooked. Do you know how long a user will wait for a webpage to load before giving up and clicking the back button? On average, it takes 2 seconds, and if you’re showing them an ad, you probably have an even smaller margin to load your web page before the user gets bored. 

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How Google Search Is Changing And How It Impacts Your Website

At its latest event, Google’s Senior Vice President Prabhakar Raghavan showed off some of the new features that the company is bringing to its search engine in the coming months. With Google currently maintaining a 92% market share of the web’s search engine traffic, if your business has a website, you need to be paying close attention whenever Google makes changes that impact how users find you online.