Blog

24 September 2021

Search Engine Optimisation can seem daunting to those first hearing about it. For small businesses, it can seem impossible to gain traction on search engines. But today we’re going to show you 5 reasons that SEO is vital for any size business. There are even some ways in which small businesses actually have an advantage when it comes to SEO. SEO Is A Cost-Effective, Long-Term Marketing Strategy While other marketing methods like PPC ads campaigns have their place and are extremely effective at driving traffic to a website in the short term, SEO campaigns have a longer-term impact. With PPC, you have to pay...

graphic designer working on computer with colourful post-it notes

How Professional Graphic Design Helps Set Your Company Apart

by Dave King

Digital Marketing, Graphic Design

17 September 2021

At Carden Digital, we have helped businesses of all sizes to unify their brand identity through our professional graphic design s ervices. When setting up a company, graphic design is often overlooked, but good graphic design can really help a business stand out from the competition.

hands using a computer mouse and smartphone in front of computer

The Elements Of A Great PPC Campaign

by Dave King

Digital Marketing, Paid Advertising

10 September 2021

What are the elements of a great campaign? At Carden Digital, we’ve built and managed PPC campaigns for businesses of all sizes. No matter the campaign, there are some basic that will set your PPC account up for success.

Hands typing on laptop keyboard with graphic of search bar

Why You Should Use Bing Ads As Well As Google Ads

by Dave King

Digital Marketing, Paid Advertising

30 August 2021

Google undeniably has market dominance when it comes to online searches. In fact, at last count, Google accounted for 85% of searches on desktop and almost 95% on mobile. Bing accounts for just under 3% of total searches worldwide. This means that when businesses are thinking of how to approach their online advertising, many of them don’t even consider that Bing has its own ad platform just like Google.