Social media ads are generally cheaper than paid search ads (PPC), have better targeting, and have a higher ROI. So, why aren’t more businesses using them? As they always say, knowledge is power- and the more you know about social media ads, the more confident you will be to use them as part of your overall marketing strategy.
Google’s own data tells us that 46% of searches now contain some sort of ‘local intent’. This might be a phrase such as ‘best Italian restaurant near me’ or ‘electricians in Yorkshire’. Phrases like these suggest that the user is searching for specific, locative information about a service or product – this is distinct from a search like ‘best women’s shoes’ or ‘how to fix a broken plate’ which do not have ‘local intent’.
Most of us do research online before we spend our money on something.
In fact recent data suggests that 87% of customer journeys begin online. With this knowledge, there’s never been a better time to invest in Digital Marketing.
Google currently accounts for over 85% of online search engine traffic. The remaining 15% is split between Bing, Yahoo! and a handful of smaller alternatives.
Local SEO is search engine optimisation which focuses on getting your business ranking highly on searches with “local intent” such as ‘best electrician near me’ or ‘Italian restaurants in Leeds’.
There are five local SEO services which you can take advantage of today to improve your ranking for local SEO.
