Are you running Google Ads for your business? Displaying ads against searches on Google for your brand or the products and services you offer?
Have you thought about using your competitors’ brand names as keywords as well? By bidding on your competitors’ names, you can appear at the top of searches for them, even if they rank #1 organically.
Blogging forms a key part of many of our digital marketing campaigns. It can be a great way to establish your expertise in your field, increase engagement and generate leads for your business.
Memes have become such a vital part of our digital lives that brands are trying to capitalise on their potential as a tool to reach audiences. In this article we’re going to look at the pros and cons of using them in your digital marketing strategy.
Hashtags are a great way to help people discover your content on social media. Like all elements of social media marketing, the more thought you put into how you use them, the more effective they can be. Let’s look at some ways you can use hashtags to reach your target audience.
It’s important for every business to have an online presence. Even if you only run a single shop, a website gives you a place to display your products, list your opening times, post your contact details and potentially appear on Google when users are searching for products and services like yours.
