Blog

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Why Your Website’s Speed Matters And How To Improve It

Despite its huge impact on user experience and search engine rankings, web speed is often overlooked. Do you know how long a user will wait for a webpage to load before giving up and clicking the back button? On average, it takes 2 seconds, and if you’re showing them an ad, you probably have an even smaller margin to load your web page before the user gets bored. 

laptop showing Google search home screen

How Google Search Is Changing And How It Impacts Your Website

At its latest event, Google’s Senior Vice President Prabhakar Raghavan showed off some of the new features that the company is bringing to its search engine in the coming months. With Google currently maintaining a 92% market share of the web’s search engine traffic, if your business has a website, you need to be paying close attention whenever Google makes changes that impact how users find you online.

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Understanding Your PPC Campaign Results

Pay per click campaigns are an effective way of driving traffic to your website, but we’d be lying if we said they were simple to set up or understand. In fact, if you’ve been researching paid search campaigns you’ve probably already come across a whole load of jargon. 

As part of our role as PPC campaign managers, we help to demystify results and technical data for our clients, so we thought we’d share some of that knowledge here and go over the key terms you should understand when reviewing your PPC campaign results.