SEO

What are the best marketing channels for Brighton based businesses in 2023?

As a business owner in Brighton, you know that standing out in a crowded marketplace is critical for success. Choosing the right marketing channels is an essential part of achieving that goal. With so many options available, it can be challenging to determine which marketing channels will be most effective for your business. In this expert guide, we’ll explore the best marketing channels for Brighton-based businesses in 2023, including the power of content marketing, social media, email marketing, and more.

The Biggest Digital Marketing Mistakes Small Businesses Make and How To Avoid Them

Digital marketing is a common part of many small business’s success. However, with the constantly evolving digital landscape, it can be challenging for some small businesses to keep up with the latest trends and strategies. As a result, small business owners often make digital marketing mistakes that can hurt their overall marketing efforts. 

In this blog, we will discuss the biggest digital marketing mistakes small businesses make and how to avoid them.

How Brighton Businesses Can Increase Website Conversions With These Web Design Improvements

How Brighton Businesses Can Increase Website Conversions With These Web Design Improvements

Web design is a crucial aspect of any business’s online presence, especially for businesses in a competitive city like Brighton. The design of a website can make or break its ability to convert visitors into customers. In this blog, we will explore the importance of web design for Brighton businesses and discuss various web design improvements that can help increase website conversions. From layout to visual elements, we will cover everything businesses need to know to optimise their website for conversions.

local SEO Brighton Map

The Guide To Local SEO For Brighton Businesses – How To Get More Customers in Brighton

Brighton is an incredibly competitive city, so businesses need to be able to stand out from the competition to be discovered. Perfecting your local SEO strategy can help you find new customers in the Brighton area. Every business needs an online presence and if you have an online presence, you should make sure it is optimised for discovery on search engines. Local SEO can help customers discover your business online and an make them more likely to visit your premises in-person and make a purchase.

Google alert fire alarm

Want To Know What People Are Saying About Your Business? Set Up Google Alerts 

Feedback from customers is important, whether that’s good feedback or bad feedback, there’s always something to learn from it. But we all know that waiting reviews or trying to get a customer to fill out a survey can be frustrating. 

The truth is, people are probably already talking about your business online, they just might not be doing it in the places you are looking. One way of checking what people are saying about you online is to use a Google Alert.

what is an seo consultant

What Does An SEO Consultant Actually Do? Duties and Responsibilities

If you’ve been researching digital marketing options for your business, you will undoubtedly have been hearing a lot about SEO. SEO stands for search engine optimisation, and you’ve probably seen lots of claims about how effective SEO can help you increase your search rankings. 

But you might be wondering what professional search engine optimisation services actually entail. So, let’s take a look at what our SEO consultants at Carden Digital do for our clients. You might also find this article useful if your are wondering how to become an SEO consultant and want to know what sort of tasks you’ll need to do day-to-day in the role.

man's hands on laptop checking for google penalties

What Are Google Penalties And How To Prevent Them

The importance of Google search rankings has never been higher. Winning and keeping a good search ranking can be the difference between your business’s success and failure. That’s why it is more important than ever to avoid your website being penalised by Google. A Google penalty that lowers your search ranks can significantly reduce your organic traffic and negatively impact your business for months or even years to come.