What Does An SEO Consultant Actually Do?

hands typing on keyboard with question mark logos floating above it

What Does An SEO Consultant Actually Do?

If you’ve been researching digital marketing options for your business, you will undoubtedly have been hearing a lot about SEO. SEO stands for search engine optimisation, and you’ve probably seen lots of claims about how effective SEO can help you increase your search rankings. 

But you might be wondering what professional search engine optimisation services actually entail. So, let’s take a look at what our SEO consultants at Carden Digital do for our clients.

Technical SEO Website Audit
The first step in our SEO process. This involves scanning your site using tools which can discover broken links, missing alt tags, duplicate content and other technical errors. These errors on your website can be confusing for Google’s search bots to understand and can lead to your website being penalised in the search rankings.  

A list of all the technical errors on the website will be compiled into a report. Our web developers can then get to work fixing these errors. 

User Experience Website Audit 
User experience is a major ranking factor which Google uses to rank websites but can also be one of the more difficult aspects to evaluate objectively – especially if you built the site yourself. To help, our experts go through your website by eye. This is to get a better idea of how a regular user interacts with it. This can often uncover design or navigation issues which may not be obvious to the original web designers.  

For example, page titles, headings and hyperlink text need to be clear for new user, so they know exactly what information they are reading or where they are going when they click a link. 

Keyword Analysis
Through a combination of automated tools and online research we compile a list of target keywords for your website. This will include single keywords and ‘long tail’ search phrases such as questions about your company and industry which are commonly searched. All these keywords are backed up with search volume data.  
Improving On-Page Content  
With a list of target keywords to inform their strategy, our content writers will get to work, improving your on-page content (the text on your website). They will make sure that each page has an adequate amount of content and that it mentions your target keywords and related terms while still being informative and useful for a human to read as well as Google’s search bots. 

Regular Content Updates
Google often favours websites which regularly update their content. To this end, our content writers can regularly update your website with new content. One of the best ways to do this would be to write a regular blog post or company news update for your website. 

Blogs are a fantastic way of targeting keywords and search queries gathered during the research stage which may not be easy to address on your main web pages. This blog you are reading right now is an example of this, targeting the search phrase “What Does An SEO Consultant Actually Do?.” 

Position Tracking
The process of search engine optimisation is not complete overnight. Changes can take weeks or even months to start showing their full impact on search rankings. To make things easier, we check your website’s search rankings for all your keywords and track any changes to the rankings each week. 

These results will be provided to you as a monthly report compiled by our SEO team. It details recent changes made to your website, the impact of previous changes on your current search rankings, and projections for future success based on the work currently being undertaken. 

Assessing Google Search Updates
Google updates its search algorithms constantly. This includes minor updates, which sometimes occur multiple times a day, and major, named updates which happen a few times a year. These named updates can have a large effect on different search ranking factors. As a result, some sites can see their ranking dramatically improve while others can see a major drop in their search ranking (normally followed by an equivalent drop in traffic). 

After each of these updates, it is important to assess what effect it has had and how you need to respond. Google gives only vague guidance as to what has changed in each algorithm, so it requires experience and expertise to evaluate the changes and how to respond to them. 

These are just some of the ways that our SEO consultants help our clients to improve their websites’ search rankings. SEO is a constantly changing landscape, and the techniques and optimal strategies change with it. To ensure that you are getting the most up to date information, speak to our team today. 

Dave King

Dave King is the Co-Founder and Director of Carden Digital and the wider Carden IT Group. Dave’s background is in IT services, but he has experience across the online space. His love of all things digital lead him to create a digital marketing branch of the business, with a focus on paid advertising, SEO, web development, social media, graphic design and content writing.