HGS Southern are an aggregate supply and site clearance company operating in the South East. They were interested in expanding their reach using PPC advertising. After initial discussion, it was decided that to give the PPC campaigns the best chance of success, their website would need an overhaul, making it simpler, giving different services their own dedicated pages with clear call to actions encouraging the user to request a quote.
While our developers, content writers and designers got to work building the new site, our PPC team began building an ad campaign. This began with keyword research, finding the search terms which would bring them the most valuable traffic from PPC. We then built separate ad groups for each of their services and adjusted the budgets on these based on the profit margin for each service.
We also helped them take control of their online presence, going through the application process for their own Google My Business profile as well as updating their contact details across various online platforms.
Their Google and Bing ad campaigns have been a massive success, easily covering the cost of their new website within the first two weeks. Since then, the campaign has gone from strength to strength, guaranteeing HGS Southern a steady stream of relevant potential customers.
You can see their new website, optimised for paid ads traffic, here.