Carden Digital - What Is SEO?

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What Is SEO?

Having your site displayed on the first page of Google searches can be the difference between success and failure for many companies.

SEO (search engine optimisation) is the process of increasing a website’s visibility to search engines through a combination of editing and adding content on the front-end and adjusting the back-end code of the website.

How We Can Help

Our first step will be a comprehensive site audit on your website/s. This will help to identify errors that may be dragging your site down the search rankings (dead links, incorrectly tagged pages, pages with slow load speeds etc.) From this data we can make some back-end changes that can see an immediate bump in the ranking of many sites.

The next step is to complete comprehensive keyword research to make sure that you are not just ranking highly in search but that you are ranking for the actual terms that your potential customers are searching for. We also look at what keyword your competitors are ranking for.

From here we can advise on the best ways to target those keywords, this may involve the creation of custom content such as blog posts and specific pages targeted at specific keywords (which we can either advise you on or write for you).