What Are Google Ads?
Google Ads are the three or four paid search results that appear at the top of the page following any google search. For the most part they are indistinguishable from organic search results save for a small green box denoting them as an “Ad”. You’ve probably clicked on them hundreds of times without even noticing.
Google’s ads reach an estimated 80% of global internet users and high commercial intent searches (e.g. coffee shop near me, best women’s shoes etc.) have a 40% chance of resulting in an ad click. Thanks to Google’s keyword targeting you can narrow down the audience so your ads only display in front of people actively searching for you or your industry/service.
Google Ads are priced on a Pay-Per-Click (PPC) model, this means that you only pay when a user clicks on the ad. The result of this is that you are also passively gaining brand recognition from countless potential customers seeing your ads while only paying for the ones that click.
How We Can Help
Google has done a lot to simplify their ads process but for many it can still be a time consuming and confusing process. At Carden Digital we can leverage our experience and expertise to craft effective Google Ads campaigns which are constantly monitored and adjusted to maintain a high conversion rate.
Our services include; writing your ads, researching and building a relevant keyword list to target your ideal audience, adjusting bidding options on a per keyword basis to stay one step ahead of the competition and most importantly, compiling all your ad data into an easily digestible report so you can see exactly what your ROI is.